V12 Group and Brilig Announce New Partnership That Provides Audience Targeting Accuracy for Online Advertisers

Online, May 5, 2011 (Newswire.com) - V12 Group, a leading provider for offline consumer audience data announces strategic partnership with Brilig, a cooperative marketplace for digital display advertising targeting. The partnership enables agencies and advertisers to access V12 Group's segmented consumer data for online display and video targeting, allowing them to execute audience-specific campaigns at scale.

Supported by the Brilig Marketplace, V12 Group lets advertisers select targetable audiences from eight distinct categories, including Demographic, Lifestyle, Finance, Sports and Fitness, Auto, Travel, Entertainment and Buyer data. Within these eight categories, advertisers can select from over 196 privacy compliant segments, or create custom profiles for specific advertisers or campaigns. Advertisers are also able to use Brilig's reporting to analyze and forecast V12 Group's reach and segment size against their own network traffic, as well as real-time performance in ongoing campaigns.

"Together, V12 Group and Brilig offer a precise, scalable and easy-to-use marketplace that enables advertisers to target online display ads against their ideal consumer audiences," said Kelly Leger, VP of Digital Service, V12 Group. "We're excited to partner with Brilig, a clear leader in the online advertising targeting industry. We are pleased to be using their technology platform to carry out our highly targeted audiences to the advertising community."

"V12 Group's audience offering, which covers more than 25 million U.S. consumers each month delivers our buy-side members an exceptionally broad offering, which appeals to both branding and performance based digital display advertising," said Ken Nelson, Brilig's Vice President of Corporate Development. "We continue to see rapid adoption of V12 Group's segments across our buy-side Ad Networks, Demand Side Platforms clients, and expect to see the same level of success as new segments and optimization algorithms are created and launched in our marketplace anchored using V12 Group data."