Vantage Production and InSellerate Release Major Enhancement to Drive Purchase Business

Red Bank, NJ, July 20, 2017 (Newswire.com) - Vantage Production, LLC and InSellerate, LLC have each released key enhancements to boost the power of their integration. InSellerate’s advanced consumer direct lead and pipeline management system and Vantage Production’s VIP loan presentation and marketing automation tools deliver lenders the total solution they need to build their consumer direct business—without limitations—in this purchase market.

“With this release, Vantage Production makes use of the Lendtelligent℠ artificial intelligence initiative from Vantage Production with the InSellerate solution. This enhancement allows mortgage loan originators (MLOs) to create sales presentations that clearly explain loan options to potential clients with limited involvement on the MLO’s part,” shared Todd Ballenger, executive vice president of Vantage Production. “Using the data already collected at the loan application level, a sales presentation is prepared for the MLO to review and edit. Once the MLO is satisfied with the sales presentation, he or she can click a button to complete it and be ready to present,” explained Ballenger.

"With the shift to a purchase market, lenders need enhanced solutions that allow them to leverage both the retail and consumer direct channels with the most appropriate user experience for each in order to drive productivity and profitability."

Josh Friend, CEO, InSellerate

“Leveraging the many years of loan origination experience and expertise our two companies bring to the table enables lenders to serve their clients with best-of-breed solutions,” InSellerate CEO Josh Friend observed.

“Moving prospects past reluctance to close with clear, effective quotes and proposals increases conversions and closes more loans. With Vantage Sales, powered by Lendtelligent℠, creating sales presentations just got much easier,” added Ballenger.

Ballenger and Friend believe there is an opportunity to serve mortgage origination firms and their MLOs with the best solutions possible. “With the shift to a purchase market, lenders need enhanced solutions that allow them to leverage both the retail and consumer direct channels with the most appropriate user experience for each in order to drive productivity and profitability,” Friend commented.

About InSellerate

InSellerate is a specialized customer relationship management and sales acceleration system that delivers incremental sales and revenue by optimizing consumer direct lead channels, increasing prospect conversion and maximizing sales opportunities through an automated nurture program. With InSellerate, companies can immediately connect to leads while the prospects are actively in the decision-making process, manage their sales team in real-time for maximum efficiency and ROI, and build strong customer relationships through trigger-automated nurture marketing campaigns. InSellerate is SSAE 16 certified. For more information, visit www.InSellerate.com.

About Vantage Production

Vantage Production, LLC is the nation’s premier provider of content, technology, and services supporting the sales and marketing of mortgage products. With more than 15 years’ experience serving tens of thousands of mortgage loan originators, Vantage Production empowers lenders to close more loans and minimize risk with solutions that are designed by mortgage experts, for mortgage experts. For more information, visit www.VantageProduction.com.

Source: Vantage Production, LLC