Vela Announces Two Additional Industry Sales Veterans to Manage Increase in Compliance Monitoring/Logging Sales

CLEARWATER, Fla., March 4, 2019 (Newswire.com) - ​​​​​Vela, the leading provider of Smart-Logging solutions for compliance monitoring, multi-viewing, 24x7 logging, and competitive station analysis, announced today that Troy Davis and Gerry Boucher have joined Vela Sales. Davis will lead Vela’s relationships with broadcast stations, MPVDs and content creation customers in the Western US as well as with several strategic station-group assignments beyond that region. Boucher will address international customer demand for Vela systems in Canada/EMEA.

It is a sort of homecoming for Troy Davis who spent six years at Vela from 1997-2003 where he exceeded quota and was the #1 sales producer in four of those years. For the last sixteen years, Davis has been a top sales producer at Utah Scientific.

Troy’s return to Vela couldn’t come at a better time as Vela Encompass had dramatic growth in 2018 and significant further acceleration in Q1 2019, expecting continued triple-digit growth in the rest of 2019. 

The EOL of Volicon, with the resulting concerns about continuity, has created an urgent need for a dependable, comprehensive and feature-rich Volicon-replacement . “Vela’s Encompass, with its extensive capabilities, and backed by our unflinching US-based commitment to supporting every single customer, and to ensuring that our customers and operators get 100% value from their systems, is perhaps the most advanced and viable option for customers to consider,” said Ken Rubin, VP of Worldwide Sales at Vela. “We are truly delighted to have Troy returning home and representing Vela in the Western US as well as with several nationwide customers.”

“I am so pleased to return to Vela”, said Troy Davis. “It is a privilege to be able to bring the Encompass to all of my customers and partners, whom I have known and worked with for over 20 years. Vela’s technological leadership, its advanced solutions and most of all, its absolute commitment to supporting and being responsive to customers, makes this move truly exciting for me”.

Gerry Boucher, another industry veteran joining Vela with over 40 years of experience, started his career with French-Language Television Network Pathonic before running Sony’s Eastern Canada Sales for many years. His most relevant and most recent experience is the over 10 years during which Boucher ran Volicon’s Canadian sales with the last few years featuring significant sales to EMEA customers.

Having Boucher matched back up with his former colleague and Volicon’s founding sales leader, Ken Rubin aligns much of the talent responsible for much of Volicon’s sales and success.

Rubin commented, “Gerry and I lived through the experience of creating Volicon’s early market success, and that makes it particularly special to me, to have him on Team Vela where we are helping so many of our former Volicon customers consider Vela Encompass.”

Boucher commented, “This is an amazing opportunity for me to work with all of my customers and partners in Canada and EMEA – and to help them consider a truly effective replacement option will give them not only the continuity they can rely on, but also technology and features that will greatly enhance their workflows and operations. I am looking forward to getting back in touch with them.”

About Vela:
Founded in 1994, Vela is the fastest-growing provider of compliance monitoring & logging systems in the US. Its flagship product Vela Encompass provides 24/7 original and proxy content capture and monitoring/logging with extensive QoE/QoS Transport Stream analytics and alerting features. Its unique GPU-accelerated architecture enables Vela to include all advanced features in every system including ratings graphs with corresponding content, as-run logs for internal air-check and ad-verification, competitor ad-identification via audio-fingerprinting, and HLS creation for OTT repurposing… all accessible from browser and iOS/Android, in addition to the unique local multiviewer/video-wall that provides local engineers and station-group engineering management complete visibility and access to their entire station lineup, and their competition.

Other Vela products include the NEW Luna multi-viewer/logger, the ArgoNavis file-based QA/QC system, the MediaAdvantage playout server, the Titan disaster recovery platform, and Quantum – the high-density monitoring and quality assurance system providing MSO’s and MVPD’s with immediate notification of QoS issues throughout their entire channel lineup.

For more information on Vela, its products, and/or its Volicon Trade-In/Trade-Up program, visit www.vela.com or visit Vela in booth SU-11707 at NAB-2019.

Press/Sales Contact:
Ken Rubin
Vice President – Worldwide Sales
407-506-3600
[email protected]

Source: Vela Research LP