Venatol A Mega Step In The Franchise Industry

Online, October 13, 2010 (Newswire.com) - The Dubai based Company Venatol introduced in a press meeting the innovative Performance Science Institute PSI. PSI is based on studies in Sport Science, Kinesiology and additional 25 years work experience with sport professionals. This knowledge and individual methodology which was only access able for top athletes and celebrities will be now available for everyone through the PSI Centres.

The fitness industry as a whole needs to evolve into the health industry. Slowly it is happening - new centres are rarely referred to as fitness clubs, they are now health or leisure clubs. The traditional gym is being replaced by a community-focussed fitness health facility. The PSI facilities now offer so much more than the old gym and swim options. The collaboration between fitness and medicine absolutely has to be the future for both industries, and the global population to survive with good health. Venatol Leisure sees a big opportunity to create impact on the UAE sport scene especially in Football, Golf, and Riding.

"The use of our science research and experience will increase the performance, protect from injuries and speed up the recovering process as well as coaching athletes in competition and stress situations" said Prof. Mag. F. Leberbauer, PSI.

The ultimate success is based on 25 years research and development which is implemented in an IT Program with 5 Million different Exercise Combinations for an individual holistic approach. Each PSI Institute have own Doctors specialised and experienced in Sport Science for health vital check up reports and to monitor the progress.

The reference list of PSI program clients includes celebrities like Bianca Jagger, Soccer Stars from the UK Premier League, Spain and Brazilian Football Clubs, Deutsche Bundesliga, World Class Skiers and Golf Pro's . " Our unique method is now available for Sport Enthusiasts, Children, Rehabilitation, and guarantees wellbeing, measureable performance increase and better life style for all ages", said Prof. Mag. F. Leberbauer.

"My dream comes true, now we can bring this fantastic concept to the Middle East and hope to help many people to be active, fit and improve health and vitality for a better Life style" said Dr. Barbara Urasch, CEO Venatol Leisure.In Cooperation with the University of Salzburg Austria, Venatol and Prof. Mag. Leberbauer, head of the research and development, are starting to set up a sport science education Academy in the region to offer our unique Master of Science Program.

"To guarantee the high standard of our institutes, all of our coaches require master studies of sports science which are provided by our PSI Education Center backed up by the excellent Austrian University of Salzburg. This is a further step to guarantee the highest standard in our centres" Prof. Mag. Leberbauer explained.

"We are planning to open 50 PSI franchise Centres in the region within two years. The big demand and the booming health and wellness market, the society expectation, the natural way of performance increase and the wish to stay fit and active even in older age are some of the arguments for us to expand our business in the Middle East. The industry has experienced continued growth at a rate of approximately 10 percent per year since 2003. The growth in the number of centers is coupled with an increase in the number of individuals being served by medical fitness facilities. The most recent report estimates more than 8.3 million members. This number is expected to reach more than 14 million by 2015" added CEO Dr. Barbara Urasch Venatol Leisure.