Venuelabs CEO To Speak At 2012 Dreamforce

Online, September 18, 2012 (Newswire.com) - Venuelabs announced today that the company's Founder and CEO Neil Crist will be one of the speakers at this year's Dreamforce Conference held in San Francisco September 18-21, 2012.

"Brands are just now becoming aware of how the exploding number of mobile consumers is creating new opportunities to engage with their customers. Consumers are engaging with individual locations of Starbucks, Costco, Dunkin Donuts and other large brands using services like Foursquare, Google + Local, and Instagram. It is imperative that Brands are listening to this ever expanding set of local channels," says Crist.

Local listening, measurement and engagement is a new field that Venuelabs has been pioneering since 2009. The invitation to speak at Dreamforce 2012 was extended to Crist by Salesforce.com and Radian6 teams, who recognize Venuelabs as an expert in local. With the evolution of the Salesforce marketing Cloud, location based marketing is now more important than ever in terms of engaging customers in new and powerful ways". Says Crist.

Recognized by Radian6 as a leader in location based intelligence, analytics for brands and local listening, Venuelabs will be sharing their expertise in two sessions at Dreamforce.

As more and more people adapt the use of mobile devices and smartphones, local based content generation also increases. In fact, over the past several months, Venuelabs has actually charted measured exponential growth of social-mobile-local consumer content and activity. This is because location is now part of many consumer businesses. As more businesses start to see the opportunity in locally based marketing, Venuelabs will continue to be at the leading edge. Local will continue to explode and we will be at every step of the explosion.

Brands who are trying to forge a better connection with their customers will find our talk interesting. This is because I will be speaking about how location is the "Last Mile of Context" for brands are trying to better connect with and understand their customers. I will also present some notable and interesting case studies regarding some of our clients. These case studies will actually illustrate how understanding the "context of where" can actually transform the way they gather intelligence regarding their target customers.

Venuelabs will be present in the following sessions:

Marketing Cloud: How to Derive Insight from your Social Media Data
Thursday, Sept 20, 2012, 9-10am at the InterContinental San Francisco, Telegraph Hill.

Marketing Cloud: How Brands Can Address Their Local Blind Spots
Thursday, Sept 20, 2012, 3-4pm at the InterContinental San Francisco, Sutter

We aim to make a significant contribution to this years Dreamforce and we hope to see you there. - Use speaker code SPKREF to save 20% on registration. Click here to register for Dreamforce 2012.