Veritrix Named Cool Vendor By Leading Analyst Firm

Online, April 27, 2010 (Newswire.com) - Veritrix announced today it has been included in the "Cool Vendors in Identity and Access Management, 2010"1 report by Gartner, Inc. Veritrix' product, Sovay, uniquely identifies users logging into online systems with advanced authentication and identification technology.

"We believe inclusion in the Cool Vendor report by Gartner confirms that our approach to identifying the physical person and not just login credentials is resonating with market needs" said Paul Headley, CEO of Veritrix, Inc. "Our product, Sovay, protects access to enterprise assets through irrefutable, human identification. And perhaps most importantly, Sovay deters insiders with a video record of their login."

Sovay truly enables enterprises to know who is logging in, not just whose credentials are being used. Knowing who is accessing the application or data empowers enterprises to better protect their records and assets. And knowing who, irrefutably, enables the creation of entirely new businesses and markets.

Without having to remember passwords or carry specialty hardware, user's appreciate how easy it is to login with Sovay. Just face the camera and say the secret phrase and the real-time, random, Sovay phrase.

Providing a scalable, multi-channel, multi-factor authentication method, Sovay can confirm a user's identity using already deployed commodity systems in just seconds. More information can be found at www.veritrix.com. Videos are available on the Resources page.

Sovay is engineered not only to provide an unbeatable human identification solution, but also to provide an authentication framework for the enterprise. Sovay can incorporate legacy and future identification methods, and integrate into IAM solutions.

About Veritrix
Veritrix' patent-pending techniques uniquely identifies the person authenticating, and empowers the enterprise to control access to their online applications and data. After 50 years of users logging in, Sovay is the only solution that actually identifies the user and not the credentials. Isn't it about time?

Cool Vendor Disclaimer, Gartner
About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.