Vertical Art & Fitness Magazine Names Claire Griffin Sterrett Editor-In-Chief

Online, October 15, 2011 (Newswire.com) - Vertical Art & Fitness Magazine has appointed Claire Griffin Sterrett as Editor-in-chief, taking over responsibilities immediately. "We believe Sterrett will enhance the image of the magazine by evolving the editorial philosophy through her deep roots and connection to the Pole Community." Said Paige Warthen, Publisher and co-founder."

Beginning with VAF's fourth issue, Sterrett, author of "The Pole Story", plans to develop a more intimate dialog with the VAF readership. "It has been the philosophy of Vertical Art & Fitness, since the beginning, to create a publication that is a shared experience with the pole community. Our motto of being 'for pole dancers, by pole dancers' is more than just a tag line, it's a credo that connects with the deepest ethos of the brand." Said Claire. "I hope to be a conduit in developing a true participation and exchange of ideas with our readers. She adds. "Being a highly focused niche audience, most of our readers tend to be active participants of the sport. It's important for us to stay engaged and keep a pulse on the community from the inside out."

"Vertical Art & Fitness Magazine, sets itself apart from other publications in the Pole Dance and fitness space, by providing broader editorial content and higher production value then existing publications. Our photography is gorgeous and our articles maintain a journalistic standard that keeps us above the competition," Sterrett said "Having a background in fashion, our creative director and photographer, David D'Angelo, helps to give VAF it's personal stamp and fresh approach, when compared to other publications who's visual perspective offer a more traditional sports angle. Our response to the magazine has been overwhelmingly supportive. I'm excited to be on part of something this original"

Vertical is currently in production on the fourth issue and is available online at www.verticalartandfitness.com, by subscription and at pole studios across the U.S. Distributorships are being developed in Australia, Canada, and the UK with as VAF moves into international markets.