Veta Group Launches on Retail Giant A.S. Watson, Asia's Largest Health & Beauty Retailer

Luxury hair regrowth line unveiled across various Watsons-branded online channels

Veta

New York City-based VETA announced today that its entire range of hair care and personal care products are now available on Watsons’s various cross-border Ecommerce (CBEC) online channels. Established in 1828, Watsons Personal Care Stores, known simply as Watsons, is the largest personal care retail chain in the Asia Pacific region, operating over 700 stores in Hong Kong, Taiwan, Mainland China, Macau, Singapore, Thailand, Malaysia and the Philippines. Building on its long-standing reputation for quality and innovation, plus a high degree of consumer confidence, Watsons caters to a variety of lifestyles with an unrivaled diversity of products.

VETA will now be available for direct online purchase on Watsons Flagship Stores on both the Tmall.com and JD.com platforms.

Watsons is not only the largest Health & Beauty retailer and pharmacy chain in Asia, it is also one of the most respected and trusted brands in China. Being carried at Watsons Flagships Stores on the two largest CBEC channels in China, Tmall.com and JD.com--on which we already are selling direct to consumers--will immediately and exponentially enhance brand awareness in this region and drive significant revenue growth from all of our B2C, B2B and B2B2C channels. This exciting development allows our specialty hair care range to continue its penetration and adoption into the Chinese market.

Abner Silva, VETA CEO

Commenting on the launch, VETA CEO Abner Silva said, "Watsons is not only the largest Health & Beauty retailer and pharmacy chain in Asia, it is also one of the most respected and trusted brands in China. Being carried at Watsons Flagships Stores on the two largest CBEC channels in China, Tmall.com and JD.com--on which we already are selling direct to consumers--will immediately and exponentially enhance brand awareness in this region and drive significant revenue growth from all of our B2C, B2B and B2B2C channels. This exciting development allows our specialty hair care range to continue its penetration and adoption into the Chinese Beauty market."

"Given the depth, reach and loyalty of the Watsons customer base--both brick & mortar and online--the mere presence of our brand on Watsons CBEC Flagship Stores will have immediate short and long-term benefits for VETA’s China business," Silva commented.

About Watsons:

Watsons is the flagship health and beauty brand of A.S. Watson Group. Since 2009, Watsons has been ranked the No. 1 Pharmacy/Drugstore brand by Nielsen’s “Asia's Top 1,000 Brands.”

About Veta Group:

As a testament to the efficacy of their hair growth products, VETA's wet line, topical offerings and lash/brow serums have been adopted as go-to regimens for many leading medical physicians and dermatologists, as well as some of the world's top plastic surgeons. VETA has rapidly become a leading option for those seeking drug-free, side effect-free solutions to hair thinning/loss and whose performance can rival or best that of prescriptions or even surgical procedures. The products equally and ably tackle the protective, restorative, corrective, and preventive needs of adult men and women of all ages.

Veta's products can now be purchased and shipped globally via veta.com and on social channels via @vetanyc.

Source: Veta Group, LLC

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Tags: beauty, china, cosmetics, Cross-border ecommerce, e-commerce, ecommerce, hair care, health & beauty


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