Via.Com Announces The Launch Of Air Coupons In India

Online, February 10, 2012 (Newswire.com) - Via.com's "Fly Anywhere" Air Coupon concept has taken the Indian OTA realm by storm! Introduced on the 6th of Feb, the website has managed to sell a blistering 40,000 coupons in just 3 days. The coupons can be availed for over 200 sectors and for 150 daily flights. The overwhelming response reinforces the fact that simplicity, innovation and value still holds the reign in driving customer satisfaction.
The Via Air Coupon was born of a brainstorming session to make air travel more affordable for the occasional flyer and to ensure a substantial saving plan for the frequent flyer. The Air Coupon concept was initially launched as a single denomination of Rs 2499 but the firm soon realized the customer need for a flexible plan. Thus it was decided to segregate the coupons based on distance between the sectors. Via.com is no stranger to the less trodden path, they were the first to introduce SMS based airline booking and the first travel company to setup automatic ticket booking kiosks. To the firm's credit, the daring, out-of-the box image has worked out well for them. They are currently the largest Indian travel company with more than 20,000 partners. The success of the concept is a wakeup call to OTA's who are still stuck with their ageing price war-based selling strategy.
Innovation has always been a key philosophy at Via.com, they raised quite a stir by introducing revolutionary travel concept like Mera Trip @ Mera Price - which lets customers travel at a preset budget. Via.com was incepted as a solution to make travel simpler & affordable, a spirit which reflects in its service and products.
About Via.com
Via is the largest player in the domestic travel market in India. Via today is also the 5th largest travel company in South East Asia with a presence in over 200 south East Asian cities with over a few hundred people working there. The company has played a significant role in bringing world-class travel products at affordable prices, next door to the Indian consumers. Via.com's travel network is spread across 2000 towns and cities with over 50000 stores. The company has the widest network in India today. The key to the success of Via was that they were able to aggregate all the travel sectors into one umbrella. Via's DNA has been to get there and help consumers win and the industry prosper.