Viewpoints Netework Releases New Post-Purchase Email Service To Help Retailers Drive User Reviews

Online, June 28, 2010 (Newswire.com) - CHICAGO - June 28, 2010 - Viewpoints Network, a social technology and media company, today announced the launch of its new Post-Purchase Email Service for the Viewpoints Technology Platform (VTP), a hosted Social Commerce technology solution for leading brands, retailers and media companies. The turnkey solution allows VTP partners to trigger a targeted email to their recent online buyers that asks them to write a review of the product they've just purchased. With Post-Purchase Email, retailers now have a simple solution to engage with an active customer group to encourage their participation and drive increased SEO-rich review content for their site.

"User reviews should be an integral part of any e-commerce site, but the key to a successful reviews strategy is making it easy for consumers to contribute," said Matt Moog, President & CEO of Viewpoints Network. "Incorporating the Post-Purchase Email Service into a retailer's total 'reviews lifecycle' helps to increase engagement and traffic by driving valuable search-friendly reviews that have been solicited when a purchase is still fresh in the consumer's mind. And, these reviews are especially valuable to a retailer because they come from verified buyers who have just experienced the product."

As part of the service, retailers can trigger up to 3 post-purchase emails-including an initial email after the consumer makes a purchase and two additional emails for non-responders-and can configure each to be sent in a specific time period. To better facilitate response, the email creative includes embedded product images and links back to products on the retailer's e-commerce site.

Viewpoints Network handles all aspects of the email, including targeting, creative, and opt-out management. In addition, Viewpoints helps retailers maximize responsiveness and review conversion by developing promotions based on its own best practices for messaging, layout and timing.

Added Moog, "Our clients are very excited about this new service and report that no other reviews technology provider offers a turnkey email solution like this one."

The Post-Purchase Email Service is one of many supporting services offered to Viewpoints Technology Platform partners. These services are designed to encourage consumer engagement and drive site traffic as part of the Company's overall mission to help brands build vibrant online communities that impact the Triple Bottom Line of Social Commerce: incremental sales, actionable customer insights and increased customer advocacy. Other offerings include member focus groups, Social Influencer programs, member activation & incentive planning, social loyalty planning, social media consulting and search engine optimization services.

The VTP Solution
The Viewpoints Technology Platform is a hosted technology service that helps leading retailers, brands and media companies achieve measurable business results by improving conversion, increasing organic traffic, acquiring actionable insights and enabling and amplifying customer advocacy. The VTP combines Ratings & Reviews, Discussions, Blogs, Ideas and Questions, along with common social capabilities, search optimization, reporting, moderation and other administrative capabilities, in one seamless, fully integrated platform. The VTP's core content modules are tied together with a rich Social Profile and Social Loyalty Engine that are unmatched by other platforms in the market.