Virto Commerce Platform Enables Composable Commerce as a Native Approach Towards Building B2B Platforms

Virto Commerce, the leading provider of the state-of-the-art e-commerce platform for manufactures and distributors, unveils the powerful, composable business capabilities featured in the flagship of the Virto Commerce platform.

Composable Commerce

​​The ability to run a composable enterprise is vital for businesses in uncertain times and due to the changes in customer experience. The vast majority of people work remotely and conduct their business online, resulting in the numbers of remote workers and distance customers worldwide being as significant as was unthinkable until recently.  

Autonomy, modularity, orchestration and discovery — all of these four principles of composable business are embedded in the Virto Commerce platform, as the one that has absorbed and implemented all the latest innovations in its architecture over the past few years. The headless, microservices, cloud-native, and API-based (MACH) paradigm allows the Virto Commerce Platform technology to help businesses to radically improve the customer experience and achieve stable revenue growth.

"We have maintained a visionary position to provide maximum flexibility in the implementation of e-commerce, allowing our customers to retain successful back end systems untapped potential. At the same time, the modular architecture of the Virto Commerce platform makes it possible to replace subsystems that do not correspond to today's challenges with modules that are either included in our platform or supplied by third party software vendors, the best in their niche. We advise our customers not only to select our modules, on the contrary, we promote agility and diversity. In fact, we can deliver everything our customers need; however, they can still use the modules they think are best suited to their business model. From our side, we definitely guarantee that everything will work as a harmonious orchestra," said Alexander Siniouguine, CEO and founder of Virto Commerce. 

Virto Commerce's customers, who take full advantage of the composable ecommerce approach, can leverage the enormous benefits of the platform for the resilience of their business, including: 

  1. Easy implementation of new touchpoints such as chatbots, instant messengers, smart watches, Internet of Things, Artificial Intelligence hints and others. 
  2. A distinct customer experience that will give undeniable differentiation among competitors and the ultimate convenience of purchasing goods and services.
  3. An advanced business logic that drives an enterprise and enables business experiences with complex requirements for testing commerce hypotheses and new market niches.

At Virto Commerce, we advise all our customers not to wait and start evolving the e-commerce platform in line with any emerging trends, without being tied to the suppliers of each core subsystem. As the business evolves and changes, it is easy to implement a simple replacement of IT modules and applications on request. Our Virto Commerce expert team is available to guide companies to upgrade their existing platform to composable e-commerce in order to ensure resilience, agility and growth for their business. 

Source: Virto Commerce

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Tags: b2b ecommece platform, composable commerce, headless commerce


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Virto Commerce is a worldwide leader in B2B digital commerce software and was founded in 2011 by industry experts with immense ecommerce experience. Virto Commerce provides robust composable digital commerce technology to over 100 companies globally.

Virto Commerce
Devonshire St (102)
Los Angeles, CA 20945
United States