Vitamin Adventure Announces Revolutionary Detox Clay Body Care Products available in Seven Locations.

Online, September 13, 2010 (Newswire.com) - Health Conscious consumers in the northern California area will now be able to purchase adamaAdama Minerals, a unique line of clay body care products, including claydryClayDry Deodorant, ClayBrite toothpaste, ageless clayAgeless Clay anti-wrinkle creams, clay soaps, and moisturizers, upholding to the highest standards of natural remedies. Vitamin Adventure, a retail outlet for high quality herbs, cosmetics, fitness products, muscle powder and vitamins have expanded their inventory to include ancient clayAncient Clay body care products containing nutrient rich clay to serve the natural health community. Shoppers may purchase the Adama line in Vitamin Adventure locations including Vacaville, Santa Rosa, Walnut Creek, Roseville, Richmond, Citrus Heights, and Fairfield.

The growing trend in natural healthnatural health body care products allows health food store owners to venture away from popular, standard brands and introduce products from local companies that accommodate to a growing niche market. Consumers' rising concern of chemicals in their body care products drives local store owners to choose more cautiously which line they will carry. "...Good health is often associated in consumers' minds with all things natural, while chemicals are considered by some to be the root of all evil."-Leonie Tait, Market Trends Global. Consequently, store owners are making larger investments for more expensive brands from local companies that pursue the use of natural additives and ingredients.

With the opening of their first store in 1971, Vitamin Adventure paved the way for retail vitamin shops, and local health food stores to follow. Yahoo local reviews claim, "Vitamin Adventure surpasses GNC in price and selection." Vitamin Adventure owner Joan Blevens claims a successful business is all about location and knowing your customers. Joan divides her time among seven stores working directly with customers and enjoys helping people. Her answer to opening another store, however, is a passionate "no!"

Vitamin Adventure carries over 1000 items in the body care department, with Adama Minerals as a new addition to their health and wellness section. The Adama line is manufactured locally in northern California by a new company called Zion Health. The unique minerals in Adama are derived from rich mineral clay deposits located near Palm Desert, California. Adama products include a shampoo, conditioner, moisturizer, eye cream, face wash, and body wash that are only available in select local health food stores. Zion Health's sales director, Angela Kray states, "Our product line contains high quality edible grade clay that needs the support of an educated staff. We tailor to small local health food stores because they have closer relationships with their customers and can better convey our product benefits."

"We are already back logged on customer orders for Adama Minerals wrinkle defenseWrinkle Defense Cream and ClayBrite Gum Healing Toothpaste. Many of our sophisticated customers are already aware of the powerful healing properties of clay and are excited to have the product available to them," says owner, Joan. The full Adama line is now available in all seven Vitamin Adventure locations. Details about Adama products can be view on Zion Health's website; www.zionhealth.net.

Media Contact:
Alisa Wong
PHONE: 650-877-7330 x251
EMAL: [email protected]
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