VMZINC Enjoys Record Attendance at Expo CIHAC

Online, November 21, 2011 (Newswire.com) - If attendance at the VMZINC® booth at Expo CIHAC last month is any indication, Mexico will be a thriving market for Umicore Building Products, as the global company anticipates.

Expo CIHAC is the premier event in Mexico and Latin America for the building, construction, and housing industries. Held at Centro Banamex in Mexico City, the show features building materials, machinery, equipment, hand and power tools, building systems and prefabricated technologies, financial services, real estate, finished houses, insulates, piping, and more. Expo CIHAC also includes various technical seminars about the latest challenges and trends of the industry.

Architect Juan Clavel of Aldbanta Arquitects and the NOW Specialities, Inc., agent in Mexico, manned the VMZINC booth assisted by Francisco Jover, VMZINC Director of Sales in Spain.

The booth featured all of Umicore's VMZINC architectural zinc products, including ALPOLIC composite zinc by Mitsubishi Plastics Composites American, Inc., using NOW's zinc composite rainscreen systems.

According to Verónica Valderrama, coordinator of Mexico-Sales, attendance was "incredible. This was only our second year exhibiting at Expo CIHAC. The first year we had over 500 registered visitors to our booth. This year we had over 1000 registered visitors. Total attendance for the show has not been released, but the previous year was over 50,000."

Expo CIHAC attracts exhibitors from all over the world and is attended primarily by people in the industries from Mexico, Central and South America.

"With our Mexican companies' work experience in the past and the interest in our products at this year's expo, we believe Mexico will be a great market for VMZINC," Valderrama said.

For more information on VMZINC, visit www.vmzinc-us.com.

For more information on Expo Cihac, go to www.cihac.com.mx/.

About Umicore Building Products USA, Inc.

Umicore is a world-leading producer of architectural zinc. For over 160 years Umicore has been providing innovative solutions for building owners, architects and contractors. Umicore has offices and representatives all over the world. In the United States, Umicore Building Products USA, Inc., is based in Raleigh, NC. For additional information, visit www.vmzinc-us.com.