Volkswagen's Think Blue Challenge Is Underway

Online, July 23, 2012 (Newswire.com) - Volkswagen has re-launched its Think Blue Challenge. The challenge puts a new twist on racing games by giving high scores for the most environmentally friendly driving, not the fastest. To learn more about the contest, visit the game's Facebook page at http://www.facebook.com/-volkswagen/app_342783732454501.

The Think Blue Challenge is an eco-driving contest that challenges drivers to become more environmentally conscious while on the road. The application is available on smartphones or through Facebook. To join the contest on Facebook, visit https://apps.facebook.com/vw-tbchallenge/.

The application scores drivers on how well they adjust braking and vehicle speeds to lower CO2 emissions. The contest will be held in different countries across the globe and will allow Volkswagen to compare different driving tendencies across countries. The application is even able to record a driver's real-life driving performance, so some contestants can qualify without ever playing the game itself.

Contestants are able to qualify, by using the app, through September 16, 2012. The real-road international championship will be held in San Francisco on November 24, 2012. From there, drivers will drive to Los Angeles and the driver who uses the least amount of fuel will be crowned the eco-driving world champion.

The Think Blue Challenge is the latest addition to Volkswagen's global Think Blue campaign. According to Volkswagen's website, "Think Blue embodies Volkswagen's goal of creating environmentally friendly products and solutions, encouraging more eco-conscious behavior and contributing to a sustainable future. It's about being more responsible on the road and more environmentally conscious - not just in our cars, but everywhere, every day." To learn more, visit http://thinkblue.volkswagen.com/en_US/index.

If you would like to learn more about the Think Blue Challenge, visit Uptown Volkswagen in Albuquerque, New Mexico. You may also visit them online, at http://www.uptownvw.com/. If you're interested in purchasing a new or used vehicle from Uptown Volkswagen, any member of their friendly sales staff will be happy to help you find the perfect Volkswagen vehicle to fit your lifestyle.

About Uptown Volkswagen

Uptown Volkswagen, http://www.uptownvw.com/, of the Albuquerque, New Mexico area carries an extensive inventory of Volkswagen cars and SUVs. The dealer's finance specialists work with a vast array of lending sources to guarantee their customers get the most complete and comprehensive financial package available. In addition, the New Mexico dealer provides automotive service, and offers Volkswagen parts.