Volubill Edge OffloadTM Takes Mobile Network Optimization to a New Level

Online, April 5, 2011 (Newswire.com) - Volubill today launched Volubill Edge OffloadTM, the first solution of its kind from a dedicated policy management provider to bring centralized policy controls to the network edge for selective traffic offload and traffic shaping.

Volubill Edge Offload enables operators to leverage the benefits of policy control and charging technologies at the network edge for essential reductions in network traffic congestion and increases in customer satisfaction.

"Initial methods used to deal with the telecom industry's capacity crunch problems were quite basic and reactionary, only somewhat benefitting operators and providing little incentive for customers to use networks more sustainably," commented Peter Flynn, VP Product, Volubill.

He continues, "More sophisticated strategies that benefit both operators and subscribers are near on the horizon, but policy and charging solutions must continue evolving to exact every bit of potential. With Edge Offload, we are giving operators a one-of-a-kind tool to leverage most effectively and efficiently the powerful policy and charging technologies needed to realign operators' cost models with customers' quality expectations."

Key Facts:
• Policy-controlled traffic offloading and traffic shaping strategies are increasingly viewed by operators as vital solutions to the capacity crunch.
• Volubill Edge Offload™ is a network optimization solution enabling selective shaping, prioritization and offload of mobile data traffic at the network edge.
• Uses 3GPP-compliant standards and infrastructure-agnostic architectures for non-intrusive policy management, charging, segmenting and personalization of services.
• When harnessed to a centralized core policy management system, such as Volubill's CONTROL IT™ Policy Manager, Volubill Edge Offload provides a complete solution that delivers infrastructure cost savings, reduction of network congestion, and increased subscriber QoE.
• Edge Offload creates an exchange at the edge of the network that shapes and routes traffic locally to the nearest Internet, cache or content delivery network (CDN), delivering content that customers want faster.

Supporting Quotes:
• Norbert Scholz, Research VP, Network and Communications Equipment, Gartner: "Operators are looking to shape and offload as much traffic as possible to protect network resources and increase customer satisfaction. If these functions can be done at the network edge and as close to the subscriber as possible, they will yield greater benefits for the operator by freeing up even more capacity. Ultimately subscribers will enjoy improved connection speed and quality."

Resources:
• Download the Volubill Edge Offload solution datasheet
• Visit the VOLUME blog for further insights on the evolution of traffic shaping and offload strategies at http://blog.volubill.com/
• For more information on Volubill Edge Offload, other Volubill products and solutions, or to speak with a Volubill representative, visit www.volubill.com.

Tags: Policy management, mobile data, network optimization, charging, policy control, traffic shaping, offload, traffic offload, 3gpp, QoS, QoE, backhaul