VP of Steelhead Invited Back to Speak at ExhibitorLive

Las Vegas, NV, October 4, 2016 (Newswire.com) - Steelhead Productions, Inc. announces that Steelhead VP Rhiannon Anderson has been invited back to speak at ExhibitorLive, March 13-15, 2017. After listening and speaking with industry leaders, laborers and participants, the discussion has taken a focus on the people who make up the heart of trade shows. Trade shows still represent one of the last remaining vestiges of face to face marketing opportunities, one that could be threatened by an increasing reliance on technology.

“With the lure of technology enticing trade show and event managers as the fix all, it’s critical to remember the human factor,” Anderson said.

Trade shows represent an opportunity to make the most of those face to face moments

Rhiannon Anderson, VP

The session will explore the history of trade shows and the dark side of technology in the industry, while forging ahead to strike a balance between the human connection and the use of technology.

“Rather than using technology as a shortcut, it can be used to build on real relationships,” Anderson said. “Trade shows represent an opportunity to make the most of those face to face moments.” 

For more information on Steelhead: http://www.steelheadproductions.com/

For more information on ExhibitorLive 2017: http://www.exhibitoronline.com/live/2016/exhibitattheshow.asp

Source: Steelhead Productions