Wadja And gWallet Form Strategic Global Partnership

Online, April 21, 2010 (Newswire.com) - Wadja.com, a unique social network that uses labels to organize social content and create people-to-topic connections, announced today that it has partnered with gWallet, the leader in social media monetization, to handle in-site currency solutions for its five million registered users.
By connecting global brand advertisers, including Coca-Cola, Volvo and Microsoft, with Wadja's users, gWallet enables individuals within the social network to earn free points, thereby gaining access to a variety of services and virtual goods. These include anything from the ability to design their very own label badges to being able to send SMS.
"We pride ourselves in empowering social media users with a variety of compelling ways to earn virtual currency, which generates unprecedented revenue levels for publishers," said Rebecca Watson, gWallet's Vice President of Business Development.. Wadja is a valuable addition to gWallet's portfolio of innovative social networks and games and we will continue to support its growth as a dominante global social network."
George Koiliaris, Business Development Manager at Wadja, adds, "We are very pleased to include gWallet on the Wadja platform as it allows us to generate revenue while providing a comprehensive solution for our users around the world."
Wadja's unique social and mobile networking services help users create instant topic-oriented conversations using labels. Labels are an excellent way to find, organize and manage social media content and also help reduce the 'noise' of real-time information.
Labels enable the creation of communities that come together through their common interests, hobbies and activities. Wadja creates personal, customized, label "tags" and opens up a whole new world of messaging. Wadja's powerful platform provides all the advantages of online messaging, remote updates, notifications and SMS.

Try it out for free at: www.wadja.com

Notes to editors
About gWallet, Inc.

gWallet is taking on the responsibility of bringing new technologies to social media that will provide transparency and standards that will allow the category to flourish and grow. It provides brands, publishers and social media platforms with new, cutting edge technology to monetize this growth in a consumer friendly format. The gWallet monetization platform contains three components including Alternative Online Payment, Virtual Currency and Aggregation of Virtual Products. The platform is a comprehensive system that has been optimized for Facebook, OpenSocial platforms (MySpace, Hi5, Tagged, etc), virtual worlds or websites utilizing virtual offer-based currency. For more information visit www.gWallet.com.

Lisa Gonzales
SutherlandGold
Tel: 415.848.7169
Email: Lisa @sutherlandgold.com