Wanderfly Becomes First Travel Site to Offer Advice from Top Lifestyle Brands

Online, June 16, 2011 (Newswire.com) - Just one month after making travel discovery more social, Wanderfly (www.wanderfly.com), an award-winning travel recommendation site, becomes the first travel website to offer suggestions from top lifestyle brands, allowing users to plan trips curated by their favorite tastemakers. Wanderfly has partnered with 16 major lifestyle brands, including Mashable, HISTORY®, UrbanDaddy, Jaunted, and Mint, to create branded pages that reflect each brand's unique perspective on travel. These pages currently host "Wanderlists" - custom lists of destinations and travel experiences - ranging from Most-Tech Savvy and Chef-Driven Destinations to Favorite World Landmarks.

Branded pages are immersive channels that feature a custom-designed layout, a set of places that fits the brand's particular theme, and editorial tips that bring them to life - all powered by Wanderfly's technology. They can be accessed directly from Wanderfly's newly redesigned home page as well as a special partners section: www.wanderfly.com/wanderlists.

"Curators have always been an important part of travel planning," says Cezary Pietrzak, Wanderfly's Director of Business Development. "They've already done the hard work to figure out what's good and they know the latest trends, so their taste is appreciated by a loyal following. We're showcasing their insider's perspective alongside recommendations from friends and family as well as our own algorithms to simplify travel planning."

One of the unique aspects of Wanderfly's curators is that they come from diverse interest areas: TastingTable is a prominent name in the food world, Mashable is loved by techies, and Jaunted appeals to pop culture junkies. Other partners connect with history buffs, music lovers, nightlife mavens and beach bums. While travel is not their focus, each brings a unique flavor to the travel experience, making it relevant to a broad group of people.

The inaugural branded pages on Wanderfly are:

Aol Travel: City Guides
Cool Hunting: Places for Finding Creativity
Find.Eat.Drink: Chef-Driven Destinations
Flavorpill: Best Music Cities in the World
Frommer's: Top 10 Destinations of 2011
Havaianas: Beaches That Soothe Your Sole
HISTORY®: Around the World in 10 Landmarks
Jaunted: Celeb-Favorite Destinations
Mashable: Most Tech-Savvy Destinations
Mint: Top Cities on a Budget
NFT: Cities Under the Radar
PureWow: Best Shopping Cities
Quintessentially: Luxury Travel Destinations
Refinery29: Most Fashionable Cities
TastingTable: 2011's Best Weekend Food Trips
UrbanDaddy: Sexiest Nightlife Cities

"Wanderfly's branded pages are a great way for brands to get involved in travel discovery," added Pietrzak. "It connects them with digitally-savvy travelers who are open to new experiences and are looking for something different. Because their recommendations are part of the actual product, these brands are seen not only as a curators of travel content, but also trusted partners."

In the next few months, Wanderfly plans to enroll dozens of additional partners into its branded pages. The company will also add the ability to follow brands on the site, keeping Wanderflyers updated on their latest suggestions.

About Wanderfly
Wanderfly (www.wanderfly.com) is a travel recommendation engine that helps people discover new experiences tailored to their budgets and interests. Its simplified end-to-end experience enables users to plan, share and book complete trips, including flights, hotels and activities. Powered by a sophisticated recommendation engine, it currently features 1,200+ destinations worldwide and content from dozens of best-in-class brands such as Orbitz, Hotels.com, Facebook, Foursquare, Yelp, Mashable, HISTORY®, and UrbanDaddy.