Warrenton, Virginia Firm Launches: Intensity Analytics Corporation

Online, November 29, 2010 (Newswire.com) - Warrenton, VA - Intensity Analytics Corporation (Intensity) has launched, with a focus on Desktop Analytics. The Intensity executive team also founded Imaging Acceptance Corp. (IAC), formerly of Warrenton, Virginia, and now part of Anacomp.

The firm offers a featherlite app that accumulates data on Windows computers without human effort. Then, as instrumented in a secure web dashboard, it serves organizations in these profit-strapped times to find productivity improvements, continually validate computer usage, and optimize their software/SaaS/database spending.

A key target area for Intensity is telecommuting initiatives. The Intensity app can be placed on the computers of telecommuters, such that management can then see a "Predominant Use" report in a secure web dashboard, showing live and historical data.

"Many government and commercial organizations want to support telecommuting, as long as they can 'trust but verify,'" said Bethann Rome, co-founder of Intensity. "The beauty of our Predominant Use report is that for an aggregate group, and individual users, it shows by day-part what application or website is being used. So of course an employee can still check the weather on the web or work in Microsoft Word as needed, but if management seeks use of an Oracle CRM application as the core employee computer activity, it shows up on the report as the employee's major foreground activity, as relevant."

The Intensity app tracks the totality of computer use, both activity on the web, and of local or networked software- what Intensity calls the TickStream™. It never sees what users type, or any content on any screens. Management receives real-time reporting in a secure web dashboard, showing activities of the team, and individual users.

The TickStream data typically is stored in the Intensity data center, but some customers choose to store the data on premises, using a rackable NT appliance running SQL Server.

About Intensity Analytics
Intensity invented the TickStream™, and delivers an industrial strength SaaS architecture combined with a featherlite app for each Windows computer that reveals the totality of computer use in an organization. Founded in August, 2010, the firm is based in Warrenton, Virginia and backed by an experienced team with a track record of software and SaaS success. The company is privately funded. See www.intensityanalytics.com and www.twitter.com/tickstream for more information, or contact Bethann Rome at 540/349-0454, or brome [@] intensityanalytics.com.