Water-Jel Technologies Launches New Lactokine-Based Skincare System For Radiation Patients

Online, October 14, 2010 (Newswire.com) - Water-Jel Technologies, a world leader in advanced emergency burn care products, has announced the launch of its new breakthrough skincare program for radiation burn care called Radiaderm™ Advanced Skincare System with Lactokine™.

The Radiaderm Skincare System is a simple 2-step process, consisting of the R1 Cooling Gel and the R2 Soothing Lotion. Both are scientifically designed to relieve discomfort and irritation, while helping to promote healing in irradiated skin for those individuals who are undergoing radiation treatment.

The Radiaderm Difference
Lactokine has been used in personal skincare products for over 15 years, but according to Herb Baer, Senior Vice President, Chief Marketing & Sales Officer of Water-Jel Technologies, Radiaderm marks the first use of Lactokine's skin rejuvenation and anti-inflammatory properties in a system that's designed to help patients who experience skin reactions during radiation therapy. Baer refers to this as the Radiaderm Difference.

"The Radiaderm Skincare System is the first of its kind and will surely redefine how patients and healthcare providers approach skincare treatment during radiation therapy. We have used our experience and rich history as the market leader in emergency burn care products to create a skincare system that provides relief, healing and protection, and at the same time helps increase a patient's comfort during treatment. And, that's important to us," continued Baer.

Step-by-Step
The R1 Cooling Gel is Step 1 of the system and offers intense hydration to the skin, while also providing cooling relief for skin discomfort and irritation that can result from radiation treatments.

The R2 Soothing Lotion is Step 2 of the system continuing the skincare therapy started with R1. The lotion moisturizes, builds skin defense and calms inflammation and redness, helping to rejuvenate damaged skin stressed by radiation therapy. The soothing and nurturing benefits of R2 can continue after radiation treatment is complete, as it can be incorporated into daily skin care routines. Additionally, the R2 Soothing Lotion contains UVB SPF 20 and high UVA filters to protect from the sun's harmful rays.

Water-Jel Technologies will be offering product samples of their Radiaderm™ Advanced Skincare System with Lactokine™ at this year's American Society for Therapeutic Radiology and Oncology (ASTRO) Annual Meeting in San Diego, October 31 - November 4, at booth #820. Representatives from Water-Jel will be on-hand to answer all questions on the Radiaderm System, as well as their full line of emergency burn care products.

For more information on Radiaderm, please visit www.radiaderm.com.