Wave IMS adds in-house Creative Division to unite Web 2.0 and Branding Solutions

Online, March 31, 2010 (Newswire.com) - Dallas, Tx--Wave Integrated Marketing Solutions is pleased to announce continued success and exciting changes that will further complement their consistent agency growth and expand client services.

Joining the agency as partner and creative director is Ronn Sapp, owner/principal of Factory Creative (factorycreative.com), and agency principals Regina Caffey and Kristina Witmer are taking on the roles of CEO and CTO, respectively. Sapp, an 18-year ad industry pro, started Factory in 2002 with the goal of providing customized branding solutions for clients. The agency earned a reputation for developing unique and effective branding through both traditional and non-traditional methods. Wave and Factory have worked together since Wave was founded in 2008. "Our working relationship with Factory has been like a well-oiled machine," said Regina Caffey, Wave principal/CEO. "After a while, merging the agencies made a lot more sense than keeping them separate. Now we have all of the agency components for full service marketing and branding in house." Wave and Factory's teams are excited to unite services to offer a full suite of in-house agency services for their clients.

Wave IMS (www.waveims.com) is a full-service marketing and branding agency specializing in integrated solutions for its clients. Wave assists companies in the use of social and emerging communications and technology as a part of its advertising, marketing and branding strategy, combining time-tested methods of traditional solutions with the evolving resources of Web 2.0. For more information, contact Regina Caffey at 214-379-7470 or [email protected]