We Can Save The Planet With Solar Energy

Online, May 11, 2010 (Newswire.com) - Solar researcher, author and consultant, Jonathan Cole of Hawaii, has decided to jump-start the solar energy revolution. After 28 years of living with and developing cost-effective, durable and user-friendly solar energy systems, Cole has decided to make his mission - solar energy for households - into an American movement. His goal is to persuade and assist 10 million American households to install solar energy systems in the next decade.

The increasing amount of information available to homeowners is often too technical, too commercially biased or just plain wrong. Realizing that bad information is worse than no information at all, Jonathan has set out to rectify this problem by assembling the best information at the web site http://www.lightontheearth.org/ and in a book, "Light on the Earth: The Solar Option" available at Amazon.com or from the author. In development is also a downloadable e-book that will be readable on the new Apple i-Pad.

10 million households may be a very ambitious number, but Cole, a senior solar R&D specialist believes that Americans must lead the way to an energy technology that does not destroy the natural systems upon which all life forms rely.

What stands in the way, he believes, is not the cost or usefulness of the technology, but numerous forms of conflict of interest in the energy industry, in the political system and even solar installation firms. He has realized that when the end-user is insufficiently knowledgeable, companies can sell products, that while being profitable to the firm doing the selling, are not necessarily a good deal for consumers. Cole is providing the information resources to rectify this situation. Since he is not an installer, an energy company or an equipment seller, his interest to provide useful accurate information is free of conflict of interest and aligned with the interests of the end-user, that is, the homeowner.

Cole states that "the key to making the transition to clean, green energy technologies will require the active participation of energy users and householders in particular. When it is seen that the cost of solar energy systems can be as little as the price of a second-hand car for a solar system that can last 30-40 years it becomes clear that this is a lifestyle choice for most people. And by the way, that is before taking into account the many federal, state and local subsidies that can often pay as much as 50% of the cost! People talk about payback times for solar, but one thing is for sure, the costs of your utility-provided heating and electric bills will never be paid back."

Jonathan is investing considerable time and resources to make this vision a reality. Not content to wait for politicians who are often in the pocket of industry, he invites you to join him in the most important transformation of our times. You are hereby invited to the Solar Revolution. Join up at http://www.lightontheearth.org/ .