Wearable World Labs Company Stylematic Will Take the Runway at New York Fashion Week

San Francisco, CA, September 4, 2014 (Newswire.com) - Stylematic, a San Francisco-based startup company whose app is a “virtual stylist in your pocket delivering personalized style recommendations” has announced that it has partnered with designer Mariya Milovidova to collaborate on a line of technology-based fashion clothing and will be showcasing this collection at the famed PLITZS New York Fashion Week Show at the Hotel Pennsylvania on Thursday, September 4. 

The line is called “Song & MM Art,” and will feature painted dresses “New York” and “Paris,” which are illuminated by LED lights woven throughout that can be switched on and off, “creating a magical, Cinderella-like effect,” according to Stylematic co-founder Karen Song.

"Our company is building an ecosystem for retailers, designers, and wearables, and our goal is to be the go-to platform for these players to showcase their wares and collaborate on fashtech."

Karen Song, Co-Founder

Song, who leads the company’s product management of mobile and web applications continues, “Our company is building an ecosystem for retailers, designers, and wearables, and our goal is to be the go-to platform for these players to showcase their wares and collaborate on fashtech.”

“We are thrilled for Stylematic to have this opportunity to showcase their company at New York Fashion Week,” says Kyle Ellicott, Wearable World co-founder and CTO. “Stylematic’s partnership with the fantastic designer Mariya Milovidova demonstrates their leadership in providing the perfect bridge between fashion and technology.”

The Hotel Pennsylvania is located at 401 Seventh Avenue, New York, NY 10001. Doors to the PLITZS New York Fashion Week show open at 3:45pm, followed by a press conference and red carpet 3:45 – 4:15pm. The Stylematic show will begin at 5:15pm.  

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About Wearable World

Wearable World, headquartered in San Francisco with active WW communities in 18 cities around the globe, is an organization dedicated to creating the social fabric for business around Wearables and the Internet of Things (IoT) ecosystem. Our Mission is to connect technology experts, thought-leaders, corporate/startup executives, and investors to build these game-changing emerging technologies. Through our five service offerings — Strategic Advising, Events, Incubation Programs, Content and Thought-Leadership — our Vision is to be the instrumental leader and driving force behind fostering dynamic relationships between brands, businesses, and bright minds. We bring a network of strategic hardware, software, and service partners that are positioned as innovators in their respective industries. Our reach includes 30,000+ of the leading developers, innovators, thought leaders, investors and startups in the Wearable and IoT space.