Wearever Celebrates Earth Day with a Free Pair of Incontinence Underwear with the Purchase of a Three Pack

Online, April 19, 2012 (Newswire.com) - In celebration of Earth Day on April 22, the Wearever® brand is proud to offer consumers a free pair of its incontinence undergarments with the purchase of a three pack. Wearever, makers of comfortable, quality, affordable and stylish apparel solutions for everyday health and wellness concerns, offers an alternative to adult disposable diapers, which are the third largest consumer item in United States landfills. Making up 17.5 million tons of garbage, adult diapers account for 7 percent of the nation's landfill waste, compared to infant diapers that make up only 2 percent.

With the look and feel of traditional underwear, Wearever incontinence underwear can be washed and reused up to 250 times. Compared to the average wearer of disposable products who send approximately 1,100 to 1,500 diapers a year to landfills, a week's worth of Wearever incontinence underwear contribute zero waste over the course of a year.

In addition to being more environmentally friendly, Wearever's high-quality and fashionable women's panties and men's briefs are more affordable than any of the alternative urinary incontinence aids. Washable garments can save as much as $473 a year compared to disposables.

"25 million Americans live with incontinence and few of them realize there are effective, stylish and environmentally friendly solutions available," said Mandy Harrell, brand manager of Wearever. "For so many of these individuals, the Wearever incontinence undergarments are not only an easy way to help take care of our planet, but also an option offering greater comfort, dignity and affordability."

The Wearever line and its sister brand, Eversures, are especially beneficial for active individuals who want to continue their normal lifestyle without worry or emotional stress resulting from urinary incontinence. The Unique-driTM three-layer absorbent technology, an innovative sew-in pad, functions better than any other product on the market. Offering the ultimate in protection, the top layer lets liquid in; the middle layer moves liquid out to the edges of the fabric, wicking it away so it doesn't pool and, therefore, resists bacteria growth and odor; and the urethane bottom layer prevents leak through so that the moisture is contained within the undergarment. All Wearever products are easy-care machine wash and dry.

For Earth Day, for every purchase of a three-pack of Wearever incontinence underwear, consumers will receive a free pair of underwear in the same style. The promotion is valid for online purchases made from Saturday, April 21, to Sunday, April 22. As always, every three-pack order of Wearever underwear also receives free shipping. Consumers can take advantage of this offer by visiting www.eversures.com and entering the coupon code "EARTH12" at checkout.

About Wearever:
The Wearever® brand and its sister brand, Eversures, offer comfortable, quality, affordable and stylish apparel solutions for everyday health and wellness concerns. The men's and women's underwear line of washable, reusable urinary incontinence panties and briefs is especially beneficial for active individuals who want to continue their normal lifestyle without worry or emotional stress resulting from urinary incontinence. Additionally, Wearever offers incontinence bedding products as well as Buster Brown® socks, which are specifically designed for maximum comfort essential for the elderly and anyone with poor circulation, easily irritated skin or diabetes. Wearever is produced and distributed by Prime Life Fibers®, a Durham, N.C.-based apparel company founded in 2002 by Bob Deerin. To learn more, visit www.eversures.com.