Wearever® Launches Women's Incontinence Underwear Featuring Slimming Shapewear Benefits

Online, May 1, 2012 (Newswire.com) - Wearever®, makers of comfortable, quality, affordable and stylish apparel solutions for everyday health and wellness concerns, is proud to announce the first-of-its-kind Incontinence Shaper. Providing women a stylish solution they can wear with confidence, the new product is the only shapewear panty on the market that also serves as a urinary incontinence aid through an innovative absorbent sewn-in pad.

More than 32 million women in the Unites States live with incontinence, with a large number of that group aged 50 years or older. The Wearever line is especially beneficial for these active individuals who want to continue their normal lifestyle without worry or emotional stress resulting from urinary incontinence.

"Every woman wants to feel beautiful, confident and comfortable," said Mandy Harrell, brand manager of Wearever. "For women living with incontinence, especially seniors, the Wearever Incontinence Shaper is the first opportunity to have both absorbent protection and silhouette-slimming benefits. Whether wearing the Shaper under a special occasion dress or everyday apparel, these women can always look and feel their best."

Retailing for $26.99, Wearever's Incontinence Shaper features a firming center panel to give women the appearance of a slimmer midsection. The panty's soft nylon and spandex fabric has optimal stretch to maintain all-day comfort and fit, and the trademarked Wearever Unique-driTM three-layer absorbent padding for maximum protection. The top layer of the sew-in pad lets liquid in; the middle layer moves liquid out to the edges of the fabric, wicking it away so it doesn't pool and, therefore, resists bacteria growth and odor; and the urethane bottom layer prevents leak through so that the moisture is contained within the undergarment.

Like traditional underwear, the Incontinence Shaper is reusable and can be machine washed up to several hundred times. It is available in white and sizes small to XXXL.

The Wearever line and its sister brand, Eversures, also offer women's cotton, cotton blend, lace and nylon microfiber fabrics in classic styling, as well as men's briefs and boxer briefs. All styles feature the absorbent padding for light, moderate or severe incontinence and provide a more environmentally friendly, comfortable, stylish and affordable solution compared to the alternative, adult diapers. To learn more, visit www.eversures.com.

About Wearever:
The Wearever® brand and its sister brand, Eversures, offer comfortable, quality, affordable and stylish apparel solutions for everyday health and wellness concerns. The men's and women's underwear line of washable, reusable urinary incontinence panties and briefs is especially beneficial for active individuals who want to continue their normal lifestyle without worry or emotional stress resulting from urinary incontinence. Additionally, Wearever offers incontinence bedding products as well as Buster Brown® socks, which are specifically designed for maximum comfort essential for the elderly and anyone with poor circulation, easily irritated skin or diabetes. Wearever is produced and distributed by Prime Life Fibers®, a Durham, N.C.-based apparel company founded in 2002 by Bob Deerin. To learn more, visit www.eversures.com.

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