Webinar: ExactTarget and SeeWhy Deliver the Seven Secrets to Recovering Abandoned Shopping Carts

Online, February 12, 2010 (Newswire.com) - On average, seven out of ten online shopping carts are abandoned, impacting online sales significantly. In the Conversion Academy web presentation, "The 7 Secrets to Recovering Abandoned Shopping Carts," experts from SeeWhy, the website conversion company, and ExactTarget, a global provider of email marketing and one-to-one marketing solutions, share best practices for recovering abandoned shopping carts using personal one-to-one remarketing email.

What: "The 7 Secrets to Recovering Abandoned Shopping Carts," a webinar jointly sponsored by SeeWhy and ExactTarget

Who: Joel Book, director of eMarketing education, ExactTarget; and Charles Nicholls, chief strategy officer, SeeWhy

When: Tuesday, February 16, 2010, 12:00 p.m. Eastern Time (9:00 a.m. Pacific Time)

Where: Register for this free event at http://bit.ly/a4purJ.

For web marketers, discover the tips and tools used by experts to launch email marketing campaigns that turn website abandoners into loyal customers. Learn:

• How to recover abandoned shopping carts using follow-up emails
• When to follow up
• How to use details of the abandonment to personalize your emails
• How to write compelling emails that customers will love
• When to use a promotional offer and the pitfalls to avoid
• What conversion rates you can expect to achieve
• Why timing is critical for maximum relevance and response
• How to use remarketing techniques and exploit your web analytics package

For information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://www.seewhy.com/blog, and follow SeeWhy on Twitter at @seewhyinc.

Additional Resources

SeeWhy website: http://www.seewhy.com

SeeWhy press releases: http://www.seewhy.com/press-releases/

SeeWhy Website Conversion blog: http://www.seewhy.com/blog

SeeWhy on Twitter: http://twitter.com/seewhyinc

SeeWhy resource center: http://www.seewhy.com/resources

About SeeWhy

SeeWhy delivers breakthrough improvements in website conversion through continuous analysis of individual visitors and proactively optimizes real-time actions. Powered by a unique next generation event processing architecture, the SeeWhy suite of real-time web analytic applications is delivered "on-demand." Remarketing to abandoned visitors using the SeeWhy Abandonment Tracker service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations. This service provides one of the highest and most easily attainable ROI's of any online marketing initiative.

SeeWhy is a Red Herring Top 100 Company, was selected by AlwaysOn as an OnMedia 100 company in 2010 and was highlighted as a cool company by Gartner, Inc. SeeWhy was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.