Webinar: The Winners and Losers in the online travel market

Online, May 6, 2010 (Newswire.com) - At One to One Travel and OTOinsights we have completed many projects for the likes of Vail Resorts, Busch Entertainment Corporation, Royal Caribbean and convention and visitor bureaus.
We release this report as a service to the travel industry, in order to spur dialogue about the measurable value of optimized customer experience design

This webinar will present our customer experience research findings for the top 8 sites and focus on the booking processes, usability issues, and the design and branding.

Thursday, May 13th, 2010
4pm GMT (11am ET) -
https://onetooneinteractive-events.webex.com/onetooneinteractive-events/onstage/g.php?t=a&d=667485065

7pm GMT (2pm ET) -
https://onetooneinteractive-events.webex.com/onetooneinteractive-events/onstage/g.php?t=a&d=669329262

About the Webinar

OTOinsights present our customer experience research findings for eight international travel sites, including Expedia, Travelocity, Thomas Cook, Opodo and Lastminute.com. Our research focuses on booking processes, usability issues, design and branding. Our
research goal is to answer these questions:
-Who is winning (and losing) bookings in the online customer experience game?
-What are the good, the bad and the ugly features of key online travel sites?
-How critical is usability research and measurement in online booking?
-What best practices can be gleaned from this research and implemented within your own travel and tourism site?

Questions about this event?
Please call: Andrew Horsfall, Marketing Executive Europe
One to One Interactive, at 020 7886 8245

OTOinsights
The Media Centre, 3 - 8 Carburton Street, London, W1W 5AJ,
020 7886 8245
[email protected]
WWW.otoinsights.com