Webmasterchecks Unveils a New Brand Identity, Website and Developer API

Online, January 14, 2010 (Newswire.com) - Webmasterchecks formally unveiled a new brand identity today that represents a significant milestone in the company's history and further signifies the company's evolution as market-driving check issuing and payment solutions company.

The original logo was designed in 2006 and served for nearly 4 years. During that period, Webmasterchecks significantly expanded its core services by adding a rebate processing division in addition to an ultra high-volume check printing solution, with the capacity to process more than one million checks per month. This greatly expands the range and number of businesses Webmasterchecks can service, including massive projects like class-action lawsuit settlements and others that require a large volume of payments issued in a short period of time.

The introduction of the new corporate logo along with the new company name is aimed to clearly express this transformation and the expansion of business scope providing a more descriptive brand element capable of expressing the continual growth of operations.

"We have transformed Webmasterchecks into a business that connects with customers because we service their needs effectively in an ultra-competitive ecommerce marketplace," said Rich Lloyd, chief executive officer. "Our new brand reflects who we are, the markets we serve and the innovation that differentiates us from our competitors. We have expanded into new markets, created new businesses divisions, acquired new capabilities and developed advanced technologies that benefit our clients. All to ensure we are the easiest, fastest and most secure method for our clients to get their payments to their business partners.

Moreover, with the release of our new developer API, affiliate software and other companies can enable their clients affiliates to be able to view all their payments sent with type, check numbers, dates sent, status (cashed, returned, etc), they would be able to submit a payment load file to us, search payments, and other convenient functions.

The company's Web site, webmasterchecks.com, goes live tonight with the new brand identity. Webmasterchecks is also changing the logo on its check stock and marketing materials during a transition that is expected to take approximately two months to complete.

Webmasterchecks has been the driving force of a fundamental shift in the market with an evolving and expanding approach to client payout processing. It began with the development of an affiliate payment platform and has expanded through the promotional incentive market, the rebate-processing market, and is currently exploring other bulk check issuing industries and opportunities.

For more information please visit the new www.webmasterchecks.com website or contact [email protected] for assistance with your specific business interests.