Website Optimization Company Unveils New Website & Digital Marketing Focus

Online, April 3, 2012 (Newswire.com) - Full-service website optimization company, Web Presence Group, has unveiled a completely new website showcasing a wealth of Internet marketing services. Subsidiary of web design and development company OIC Group, Inc. based in Peoria, Illinois, the Web Presence Group offers a core focus in search engine marketing and website optimization services for both local Peoria companies as well as multinational brands.

With more businesses looking for cost-efficient ways to market their brand on the Web, the popularity in search engine marketing (SEM) has sky-rocketed. These trends are resulting in consolidation within the industry, as companies are seeking agencies that can provide website design and development as well as Internet marketing and SEO capabilities.

OIC Group's response to these demands is a re-emergence of its website optimization subsidiary the Web Presence Group. Additionally, the Peoria web design company has acquired new talent in the profession of organic SEO, content marketing, link building, Pay Per Click (PPC) advertising, and other facets of digital marketing. Together, OIC Group and the Web Presence Group hope to establish a more comprehensive website solution for locally-focused businesses as well as larger companies with national scopes.

With the second quarter of 2012 underway, the Web Presence Group is committed to expanding its current client roster while focusing on new and emerging digital marketing solutions. Experts of the website optimization company see many advantages in geographically targeted Pay Per Click advertising, Google Places optimization, hyper-local SEO, and mobile marketing. Many of these resources are under-utilized by local companies, and the Web Presence Group is focused to increase the awareness of these digital marketing opportunities.

The Web Presence Group is also placing particular attention to rich media marketing solutions, such as video production and video optimization services. As more consumers are engaging with video via channels such as YouTube, the advantages in developing and optimizing branded videos for businesses are significant. The Web Presence Group sees tremendous conversion potential for clients who utilize video marketing, and the website optimization company can tailor flexible packages ranging from single video SEO services to complete YouTube channel marketing campaigns.

Find out more about the website optimization services of the Web Presence Group by calling 309-680-5600, or visit the website at http://www.webpresencegroup.net/.