Website Optimization: Website Loading Times Can Be Just as Important as Content

Online, June 6, 2013 (Newswire.com) - In today's busy world, people don't have time to waste on a website's loading time. Consumers want the information they are searching for as soon as possible. With faster and faster Internet connection speeds for browsers and smart phones, there's no excuse for poor website optimization in Orange County.

Orange County, CA (ELITESEOMARKETING) March 8, 2013 - Website optimization in Orange County refers to making a webpage load faster and display to the best advantage on the various web browsers and mobile devices that a site visitor might be using. The job of an SEO company in Orange County is to use website optimization to increase the likelihood of a site visitor navigating through an entire website without frustrations and become a regular visitor to that site.

One element of website optimization that has been identified by search engine marketing companies in Orange County, CA is that fast web page loading speeds increase site visitors' loyalty and retention rates, as it leaves them much more satisfied with their experience. This is especially true in cases where such a user is connecting via a slow Internet connection or is using a mobile device to view websites.

In today's busy world, people aren't willing to wait too long for a website to load. If a website is taking too long to load properly or doesn't load all the images, links, or other parts correctly, a visitor is more likely to move on to another website, rather than wait patiently for it to finish loading. This results in a loss of a potential customer or referral and diminishes the ROI for even having a website in the first place.

One way in which an experienced SEO company in Orange County can help increase website loading times is to minimize the redirects to a given website. Redirects like JavaScript or META redirects point users from old web pages to new ones or in some instances, guides users to the correct pages. Whenever a redirect occurs there is an additional RTT (Round Trip Time) and HTTP request, which slows down the loading speed of a page. The more redirects there are for a website the slower the pages will load. Slower loading times mean site visitors are less happy with the website and less likely to return or recommend the pages to others.

Another important element of website optimization that an Orange County SEO company can help with is choosing a decent web host account. A website's server host needs to be secure, stable, provide good customer support, and be easily accessible. As witnessed from blogs experiencing traffic spikes, hosting a website's assets (images, graphics, JavaScript, and CSS among others) separately increases a website's download speed. Also, whenever possible data should be compressed, as this greatly reduces the time taken for website content to travel from the server to the client.

With a faster loading web page, the other work done by a website marketing company in Orange County can then have a chance to take effect. Before a site's content can be seen and utilized by a consumer, it must be found by the search engines and load quickly and correctly. Consumers are impatient and demanding, but by hiring a high quality SEO company in Orange County CA, a company's website can be all that their site visitors are looking to find. http://eliteseomarketing.com/