Website Usability Expert Lance Loveday Featured in UserTesting.com Series

Online, October 11, 2011 (Newswire.com) - For more of this interview please visit http://www.usertesting.com/2011/10/04/in-the-know-with-lance-loveday/

Lance Loveday is the CEO of Closed Loop Marketing and recognized expert in the Online Optimization and Marketing Industry. He is the Co-Author of the book "Web Design for ROI" that was published in 2007. Lance is a frequent industry guest speaker and visionary in the Search Engine World and the future of Website Usability as a whole. Lance is also a UserTesting.com customer.

UT had the opportunity to sit down with lance recently and ask him a few questions to learn a bit about him, his experience and his approach to Usability and Website Conversion Strategies.

A few noteable quotes from the interview:

"Our clients know the right thing to do...what limits them is not technology, but the organizational structure placed on people's ability to innovate."

"Design is not the only the factor that determines success. You have to get all the elements working together to deliver an exceptional user experience."

"My hope is that more executives get religion about user research and that user testing become more central to their planning process."

"The biggest surprise for me has been the things that holds companies back that have nothing to do with technology or execution or even design. Things that have more to do with culture and organizational behavior and the limits that the organizational structure place on peoples ability to innovate. "

"Many of our clients for example, they know the right thing to do and there is generally a consensus on what they want to get done, but in larger companies in particular, when they try to execute, they are bound by their technology infrastructure and bound by the nature of the interaction with their IT or development teams and that limits them from what they know is the right thing to do. That has been somewhat of a surprise to me. I wouldn't have thought that even big companies would be so self limiting."

For more of this interview please visit http://www.usertesting.com/2011/10/04/in-the-know-with-lance-loveday/