Wella Professional Products on StyleCraze.com

Online, August 1, 2012 (Newswire.com) - Ever since young stylist Franz Stroher began inspiring the hair fashion world in 1880, Wella has been pursuing the quest to share the passion, fuel the imagination, ignite the spark of creation that makes visionary style and beauty dreams come true. Wella made its beginning as the range that was exclusively made to help stylists and salons prosper while delivering the best possible service to the end customers. The first of the long list of product yet to come from the founder were wigs and hair pieces during the war times when they were in fashion. But as the war ended wigs were out and so Stroher started producing products that gave permanent curls. In the 1930's, Wella brought perming in as the hottest trend which till date holds appeal. The prosperity continued through the years despite the difficulties during the 2nd world war. But the ultimate revolution was brought out withan exclusive range meant for the end customers in hair care which could be bought only at salons.

From industry milestones like the Wella Junior portable permer, the first cream colorant Koleston Perfect and revolutionary home-styling products like New Wave Wet Gel and High Hair to the superior salon products and expert collections in store today, one hairdresser's passionate dream now inspires over 4 million professionals and countless heads of beautiful hair across the globe.

StyleCraze.com as an online store began with the promoter Chetana's ambition to provide the best of products at affordable prices to everyone. This began with the lack of variety and exorbitant prices one had to pay for cosmetics and beauty care products. The online store has but one aim to deliver the best of products at the earliest to all its customers.