Western Financial Insurance Company and PetFirst Healthcare Introduce More Pet Insurance Options to Canada

Online, November 22, 2010 (Newswire.com) - Western Financial Insurance Company, PetFirst Healthcare and Petfinder.com have joined efforts to begin offering Canadian pet owners another option for pet insurance with flexible coverage to suit every pet parent.

PetFirst Healthcare of Jeffersonville Indiana set their sights on the Canadian pet insurance market with help from their partners at Petfinder.com, an online, searchable database that helps unite pets with pet parents through shelter adoptions. As part of the partnership with Petfinder.com, PetFirst Healthcare pet insurance offers introductory priced coverage to new pet owners adopting from Petfinder.com shelters.

Underwritten in Canada by Western Financial Insurance Company, PetFirst Healthcare offers dog and cat owners four different coverage plans for accidents and illness, with limits ranging from $1,000 to $20,000. PetFirst Healthcare prides themselves on offering easy to understand lifelong coverage for dogs and cats with levels of coverage and price points suitable for any pet owner.

"In North America, pet insurance is still a relatively new concept to many pet parents.' explains Randy Valpy, President & CEO of Western Financial Insurance Company. "Giving our pets access to the best care possible with pet insurance, is key to being a responsible pet parent. PetFirst Healthcare's flexible pet insurance coverage gives Canadian pet parents more options to consider when researching the right pet insurance provider for them."

PetFirst Healthcare's CEO, A. Brent Hinton expresses, "Pet insurance alleviates a financial crisis for a pet owner when facing unexpected veterinary bills. Pet owners in Canada view their pet as part of their family and with our success offering affordable and flexible pet insurance to pet owners in the US, we felt it was only natural to see how we can meet the needs of our Canadian neighbors. We're excited to help bring awareness to North American pet parents about the importance of pet insurance and look forward to helping pets stay healthy."

For more information about PetFirst Healthcare, visit: www.petfirsthealthcare.ca