Westlink Ag & Centricity Global Unveil Next-Gen Data Tools for Ag Retailers

BOISE, Idaho and WENATCHEE, Wash., June 12, 2018 (Newswire.com) - Westlink Ag, the innovative Alliance for Independent Ag Chem Retailers, has teamed with Centricity, a global leader in farm decision aid and data protection tools, and the maker of ApRecs. Their partnership enhances the technical resources for Westlink Ag and its members while providing leading-edge data tools in the field to support their customers. The Westlink Ag and Centricity partnership is a natural fit, in that they are both committed to empowering field advisors and growers with better agronomic tools while also protecting their trade secrets and competitive advantages.

Data isn’t just about agronomy today. Food Safety Regulations such as FSMA and growing demand for Sustainability Compliance Information are causing growers and Ag Retailers to step up their game with respect to digital record-keeping and compliance. “Safe food begins on the farm – as does the origin of the data that supports farmers in creating a more sustainable and safe global food supply. Centricity is farmer-owned and farmer-focused,” explains Drew Zabrocki, CEO of Centricity, “giving our partners unique optics on farm data challenges and how to overcome them.” Centricity products improve the timeliness, accuracy and usefulness of data on the farm thereby saving growers time and money while simplifying compliance and protecting their privacy.

Jeff Pritchard, Executive Director of Westlink Ag explains, “This partnership will enable our members to have the best tools to compete in this quickly growing and changing digital era while still maintaining personal data privacy. As professional crop advisors and retailers, Westlink Ag Members support growers with products and services that enable them to differentiate and compete in today’s marketplace.”

As part of the unveiling, Westlink Ag has a new website and mobile experience (www.westlinkag.com) for Westlink Ag Members. In addition to regional search tools that enable anyone to find local independent Ag Retailers, the Product Reference tool developed by ApRecs puts critical chemistry, safety and application data in the hands of advisers and growers from the field to the office. This customized tool will also offer Westlink Ag Members exclusive access to Westlink Ag competitive products, special offers, discounts and group buying rates.

Drew Zabrocki expressed, “I’m impressed with Westlink Ag, their focus and commitment to their members. They are driving innovative technology in the field and in the data center by providing the tools independent retailers need to compete on a number of fronts. We’re happy to be a part of their comprehensive member services offerings.”

Westlink Ag Member Retailers and Growers of Westlink Ag Members now have access to the full suite of Centricity products and services to help them compete and differentiate in this digital age. “Our Members are ready and eager to meet the demands for data-driven decisions in the field,” explains Pritchard. “Westlink Ag is here to help and is excited to offer unique benefits and services from industry leaders like Centricity.”

About Westlink Ag:

The primary objective of Westlink Ag is to represent members in the procurement and strategic direction pertaining to Fertilizers, Agri-chemicals and other important agriculture input technologies. Westlink Ag also provides its members with unique programs in grower financing, vehicle leasing, insurance, data management, regulatory guidance and targeted technology transfer. To learn more, please visit www.westlinkag.com.

About Centricity Global:

Centricity Global is farmer-owned and deeply rooted in its commitment to equitable knowledge exchange through leading-edge technologies that deliver meaningful value to the stakeholders.

Centricity's software, API and blockchain technologies enable better decisions on the farm forward across the supply value chain. They help to unlock the value of data while protecting the ownership of that information and knowledge assets for leading agribusinesses worldwide.

For more information, visit www.centricityglobal.com and www.aprecs.com.

Source: Centricity Global