"What Are You Broadcasting?" How To Leverage Traditional & Social Media

Online, July 10, 2011 (Newswire.com) - What are you broadcasting? What signal are you giving off at networking events, in social media and when sending press releases to traditional media like ABC and CNN?

Recent Media Statistics*:
-Social Media has overtaken porn as the #1 activity on the Web
-1 in 6 higher education students are enrolled in online curriculum
-% of companies using LinkedIn as a primary tool to find employees....80%
- The second largest search engine in the world is YouTube
-Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
-78% of consumers trust peer recommendations, only 14% trust advertisements
-Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
*source: www.socialnomics.net

Blending & Converging Media is the 2011 Economy Marketing Game

Six-time EMMY® winner Shawne Duperon travels the globe teaching tips, tools and shortcuts to create word of mouth epidemics in all forms of media. This gossip expert (yes, there is such a thing and she's getting a PhD in it at Wayne State University) shows you how to blend media and word of mouth (gossip!) to lower your marketing costs, grow your business, viral exposure and fame.

What: "What are you Broadcasting? How to Leverage Traditional & Social Media

A low-cost marketing event sponsored by Beaumont Hospitals, Comcast Business Class, Michigan Business & Professional Association and Logic Media. This fun interactive morning workshop is filled with tips and shortcut to leverage business owners existing marketing, social media and free publicity strategies. (Yes! There will be a camera for on the spot media training and coaching)

When: Thursday, August 18, 2011, 9am-Noon, registration at 8:30am

Where: Beaumont Hospital, Administration Building, Auditorium
3601 West Thirteen Mile Road, Royal Oak, MI 48073
(directions & parking instructions will be emailed upon registration)

Who: Approximately 125 local professionals and business owners

Cost: $27 You must be registered to attend, the event will fill up:
http://shawnetv.com/what-are-you-broadcasting-how-to-leverage-traditional-social-media

During the event participants will master:

• Social media strategies that kickstart consumer engagement
• Getting powerful LinkedIn recommendations without begging
• How to look and feel comfortable & authentic on the small screen such as with Youtube
• Strategic uses for 1 minute flip cam videos you record in office
• The secrets behind facebook fan pages that attract customers
• How to leverage massive reach with powerful press releases
• The worst on-camera mistakes that media wish you knew while interviewing
• How to converge all your marketing efforts for the biggest bang

Six-time EMMY® winner Shawne Duperon has been in the television business for nearly 20 years. She's a PhD candidate on the topic of gossip. She has taught thousands of people across the globe how to powerfully network and work in traditional & social media. For more information head to: http://www.ShawneTV.com

Contact: For interviews connect with Shawne Duperon, [email protected]