What Is CRM Software?

Online, November 15, 2010 (Newswire.com) - CRM (Customer relationship management software) is used to manage and nurture a company's interactions with its customers and its sales prospects by keeping track of customer information in a single database so that multiple users can access and share that information. CRM software organizes, automates, and synchronizes business processes-principally sales related activities, but also those for marketing, customer service, and technical support. The overall goals in using CRM software are to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back to the company, and reduce the costs of marketing and customer service.
According to Forrester Research, spending on customer relationship management is expected to top $11 billion annually by 2010, as enterprises seek to grow top-line revenues, improve the customer experience, and boost the productivity of customer-facing staff.
CRM Software: The Way You Want It
The traditional CRM rules have been noted and ignored. Some CRM vendors insist that a CRM solution has to be accessed on-demand through the Internet to be effective. Others argue that it has to be implemented on-site for the best results. But, in fact, the only essential criterion for any CRM implementation is that it has to be right for your business. That's the DSD Business Systems and Sage Software philosophy. It's a philosophy that puts the customer's best interest first. It's a philosophy of choice.

Sage CRM: Freedom of Choice
Alternatives. Life is full of them. Everywhere you look you have an option. The same holds true for the Sage CRM family that DSD Business Systems sells and supports. Sage CRM solutions can be deployed on the customer's own hardware or accessed on-demand via the Internet. They can be tailored to meet unique business requirements. Use Sage CRM solutions as standalone applications to improve specific customer-facing activities. Or integrate with existing back-office applications and reap the benefits of collaboration and shared intelligence.
DSD Business Systems is a Sage Software Select authorized partner and certified consultant with the expertise to make it possible for small and midsized businesses to choose a CRM solution that fits their deployment preference and exact business needs... not only today, but in the future when it's time to easily migrate to a different solution should business needs change. No other company is better qualified to help you do this than DSD Business Systems - with the power of SageCRM software products.
ACT! by Sage #1 best selling contact and customer management solution. Offers base-line CRM capabilities to individuals, teams, and workgroups. Provides a seamless online/offline experience with a highly intuitive user interface. Supports a range of deployment options-Web, Windows and Terminal Services.
SageCRM.com Complete and configurable sales, service, and marketing automation capabilities. Delivers rapid results because there is no software to install; no hardware to buy; and no maintenance, upgrade, or support costs.
Sage CRM Provides the same capabilities as SageCRM.com, but is installed and administered on-premises, so you have complete ownership and control over the application.
Sage CRM SalesLogix The leading CRM solution for small and midsized businesses. Provides robust features and advanced customization capabilities to companies with specialized sales, marketing, and support processes. Also supports mobile field force automation.

Choose the Level of CRM capability
Base-line CRM capabilities for individuals and teams...
The people on the front lines are the lifeblood of any company. They are the people who interact with customers on a day-to-day basis. Equipping them with the right tools is critical to ensure they can perform their jobs effectively. Whether a company is a small business with a single salesperson or a large corporation with customer-facing teams across the country, sometimes an easy-to-deploy contact and customer management solution - like ACT! by Sage - is all that is needed. ACT! by Sage is easy to learn and it ensures customer-facing employees can focus on what they do best-sales and service.
...or robust CRM for advanced automation of all customer-facing activities. Businesses seeking a complete CRM system that is easily deployable in stages will find Sage offers unparalleled power, diversity, and cost-effectiveness. With fully-integrated Sales, Marketing, and Service solutions, each of Sage's CRM suites enable inter-departmental collaboration and management of the entire customer lifecycle. From lead generation and opportunity management to forecasting, sales force automation, and after-sales support, Sage CRM, SageCRM.com, and Sage CRM SalesLogix have you covered.