What's the Media Advantage Plan? Newswire Explains

NEW YORK, February 10, 2022 (Newswire.com) - It's a common misconception that press releases are a somewhat archaic way to share information with a company's target audience and the media.   

Many professionals find press releases to be just another task on their ever-growing list of things to accomplish. 

And, at Newswire, we agree. That is, when press releases are developed and published to simply put a checkmark next to an item on a to-do list. In these cases, press releases are lackluster, and they don't help companies move the needle and connect with their target audience. 

That's why, as the industry leader in press release distribution services, Newswire decided to do something about it. The company has disrupted traditional press release distribution (in the best way possible) with the creation of the Media Advantage Plan (MAP). 

Newswire's MAP is a program that provides companies of all sizes and industries with comprehensive press release distribution strategies that drive real results and distribute the right message to the right audience at the right time. 

"At Newswire, we're constantly improving our offerings to accommodate the evolving needs of the market, and our MAP is a testament to that," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "When companies leverage the power of the MAP, they earn media mentions, generate leads, boost SEO, increase sales, and much more."

Newswire recently published a Smart Start that delves into the details of the MAP and highlights a number of topics including:

• The basics of the MAP.
• The benefits of the MAP.
• How the MAP is disrupting traditional press release distribution.

"Every business has the opportunity to stand out in a 24/7 news cycle, and the brands that are part of our MAP program are securing their piece of market share that in turn is helping them build brand awareness, position themselves as thought leaders, and lay a strong foundation for future growth and success," added Terenzio.

Download the How to Maximize Press Release Distribution Efforts Smart Start today.

About Newswire

Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
CMO and SVP of Media and Marketing Communications 
Newswire
Office: 813-480-3766
Email: [email protected]

Source: Newswire