White Paper Advisory: "The Real Solution to Fake Parts"

Online, October 20, 2009 (Newswire.com) - Verical's John Brown, Chris Cookson to Present White Paper to
Members of Alliance for Gray Market and Counterfeit Abatement

• Available today, white paper helps manufacturers combat counterfeit electronics components
• Advances supply chain integrity for shortage purchasing and excess inventory sales
• Download free white paper at http://bit.ly/counterfeitwhitepaper

SAN FRANCISCO - October 20, 2009 - The high tech supply chain is more vulnerable to counterfeit components than ever before. Counterfeiting is just too easy and too profitable to stop. With increasingly sophisticated criminals, the only way to protect the supply chain is through tools, technology and new thinking about industrial aftermarkets.

In its new white paper, Verical, Inc., the Electronic Components Marketplace, looks at the risks counterfeit electronic components pose to global high technology manufacturing and to the overall global economy. To help successfully protect against those risks, the paper addresses the size and scope of the problem, the types and causes of counterfeiting, and finally, ways to defend the supply chain.

John Brown, Verical co-founder and vice president of marketing and strategy, and Chris Cookson, the company's vice president of supply chain and operations, will present the white paper at the quarterly membership meeting of the Alliance for Gray Market and Counterfeit Abatement (AGMA) to be held October 21-22, 2009, in Sunnyvale, California.

The release of the Verical white paper coincides with the production launch of the company's electronic components marketplace (see http://bit.ly/Verical). Designed precisely to serve global high tech manufacturers and distributors of electronic components, the Verical Marketplace uses information and technology to create a unique pedigree scoring system for component parts available in its catalog at www.verical.com.

What: "The Real Solution to Fake Parts: Securing Supply Chains through Data Transparency and Better Market Design" white paper

Who: Shortage buyers and excess sellers of electronic components for the global high technology manufacturing industry

Why: The rise of counterfeiting in recent years has been astounding. The pain reaches in to all corners of the economy, and high technology manufacturing is no exception. Counterfeit electronic components can be found in all areas of the high tech chain, from basic light switches and games to advanced medical scanners and telecommunications infrastructure. As electronic components find their way into more and more parts of modern life, the risk of counterfeits will threaten economic growth and consumer safety the world over. For the industry to successfully protect against this risk, we must understand its causes and be aware of how these parts find their way into the legitimate supply chain.

How: Download this free white paper at http://bit.ly/counterfeitwhitepaper.

Users who read "The Real Solution to Fake Parts: Securing Supply Chains through Data Transparency and Better Market Design" will learn:

• statistics on counterfeiting, as compiled by government and industry organizations;
• trends that have created the current counterfeit crisis;
• various forms of counterfeit components; and
• ways to protect the supply chain against the introduction of counterfeit components.

The Verical Marketplace is available today at www.verical.com. For more information on Verical, Inc., please visit Company Overview, Newsroom or call 415.281.3866. For additional perspectives, please visit and subscribe to the Verical blog, The Electronic Components Source at http://blog.verical.com/, and follow Verical on Twitter at @Verical.

Resources

News release: Verical Launches Electronic Components Marketplace, 10/7/09; http://bit.ly/Verical

Counterfeit white paper: "The Real Solution to Fake Parts: Securing Supply Chains through Data Transparency and Better Market Design" (October 2009); http://bit.ly/counterfeitwhitepaper

Newsroom: https://www.verical.com/about/resources/newsroom.html

Industry Insights: presentations, articles, websites; https://www.verical.com/about/resources/industry.html

Blog: "The Electronic Components Source" http://blog.verical.com/

Verical on Twitter: @Verical

Verical on Facebook: http://www.facebook.com/verical

About Verical

Verical is the creator of the Verical Marketplace, an online trading platform for electronic components that reduces the risk of chronic inventory surpluses and shortages. For sellers, Verical works with component manufacturers, OEMs and contract manufacturers to monetize excess inventory at substantially higher yields. For buyers, Verical provides small electronics firms to global high-tech manufacturers with a unique pedigree scoring system that hastens sound shortage purchasing. Founded in 2007, Verical is a San Francisco-based start up backed by Valhalla Partners. The company is experiencing rapid growth with over 27,000 unique part numbers available today in the Verical Marketplace at www.verical.com.

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All brand names and product names are trademarks or registered trademarks of their respective companies.

Media Contact:

Susan D'Elia, media relations for Verical
TECHMarket Communications
650.344.1260
[email protected]