White Sierra Surrounds Consumers In Fleece For Fall 2012

Online, March 27, 2012 (Newswire.com) - With 12 types of fleece and over 30 different styles to choose from, including men's, women's and youth, White Sierra consumers have plenty of reasons to get warm and cozy this fall. White Sierra has a 30-year heritage in offering performance apparel for a great value; so budget-conscious consumers can afford to blanket the entire family in fleece without breaking the bank.

White Sierra fleece ranges from soft micro fleece to high pile, along with a variety of bonded fleeces for optimal warmth and wind protection, in addition to fleece with stretch and moisture wicking properties for more active uses.

The multitude of styles available includes traditional fleece silhouettes along with styles with longer lengths for more coverage in a more urban-friendly look. Feminine, embossed patterns compliment the women's line, while sweaters bonded with fleece are available for men for a surprisingly warm and rugged layer. In addition, a variety of popular White Sierra styles are now lined with fleece, making them more coveted than ever.

White Sierra fleece is available in a variety of new colors to provide brightness to any fall wardrobe, such as Honeysuckle, Aqua Green, Bisque and Greenery or the more subdued colors like Deep Purple and Harbor Teal.

"Today's consumers purchase multiple fleece jackets in a year to add color and coziness to their wardrobes," said Kevin Hobday, Vice President of Sales. "White Sierra is pleased to offer our customers so many options at a great value, making it easier than ever for consumers to be protected from the elements and have the look they want, year-round."

White Sierra is a trusted fleece resource for retail stores nationwide. Many retailers use White Sierra fleece for their private label brands in addition to offering White Sierra branded products to consumers.

New products for Fall 2012 include:

Women's Cozy Hoody: A cuddly warm mid-weight fleece, just like the softest blanket but with a fabulous hood. Front hand-warmer pockets. MSRP: $45.00

Women's Kavina Coat: An urban twist on the traditional fleece in a peacoat-inspired jacket. Asymmetric button closure adds visual interest. Front hand warmer pockets.
MSRP: $50.00

Women's Sun Bowl Insulated Jacket: Lined with Cozy Fleece for the ultimate cozy softness, this is a waterproof breathable jacket with an embossed pattern for on-snow or street style. Insulated with synthetic down for added warmth. Includes zip-secure hand warmer pockets and inside zip-secure pockets to stow valuables. MSRP: $120.00

Men's Cabin Country Long Sleeved V-Neck: Combines the feel of your favorite sweater with mid-weight performance fleece for added warmth in this stylish men's piece. Contrast stitching adds a nice color pop. MSRP: $60.00

Men's South Shore Hooded Softshell: Lined with plaid fleece for increased warmth with a splash of color, this laminated waterproof breathable softshell keeps him protected from the elements. Includes zip-secure chest pocket and zip-secure hand warmer pockets and adjustable cuffs.
MSRP: $100.00