Whiteflash Makes Your Friends A CUT ABOVE ®

Online, April 18, 2011 (Newswire.com) - Creating the best recognition for friends, family and colleagues, Whiteflash will make having lots and lots of friends wonderful in a whole new way. Taking a page out of the playbook of many social media enthusiasts, the brand launched an initiative to beef up their Facebook fan following and extend their reach even further into cyberspace. Already the go-to one-stop-shopping diamond marketplace on the web for superior quality diamonds, Whiteflash offers an unprecedented selection of meticulously selected and ideal cut diamonds and jewelry to match every budget and every occasion.

Win Your Very Own Rock
Whiteflash's FRIENDS ARE LIKE DIAMONDS contest gives you a chance to own a piece of pretty spectacular diamond jewelry. The contest prizes feature Whiteflash's coveted A Cut Above® diamonds, and will allow you to start, or add to, your diamond wardrobe and hopefully acquire a really nice rock of your own. Prizes include:
• May's Grand Prize - A pair of Dreams of Africa® diamond earrings ($300 value)
• June's Grand Prize - A CUT ABOVE® branded Hearts and Arrows diamond set in "The Verismo" Pendant ($1500 value)
• July's Grand Prize - A CUT ABOVE® Princess diamond set in a tiffany style solitaire setting ($1800 value)

How to Play and How to Win*
The steps are simple and no doubt will fit in easily with your daily Facebook use.
1. "Like" the Whiteflash.com page on Facebook;
2. Register for the FRIENDS ARE LIKE DIAMONDS contest;
3. Refer your friends (each friend you refer grants you an additional chance at winning);
4. As a bonus, if you answer the weekly Whiteflash.com pop quiz correctly you get 5 bonus entries for the next random drawing.

Not forgetting their loyal clients, Whiteflash is offering them an additional bonus. For previous Whiteflash customers who refer their friends or colleagues, Whiteflash will send them a super sized check for $200** as a thank you-now that's paying it forward. So let's get friendly...On your mark: Get set: FRIEND!

*This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. Winners will be chosen in random monthly drawings. Full contest rules will available starting April 15th at [LINK].
** $200.00 referral reward check is good toward purchases of $3,000.00 or more. Visit www.whiteflash.com for specific details and rules.

About Whiteflash:
Whiteflash is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamonds and to bring the sheer beauty of "super ideal cut" to the Internet. Debi Wexler, a computer entrepreneur, founded Whiteflash in 2000 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows diamonds. 'Whiteflash A Cut Above' ® is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a "true patterning" guarantee. Whiteflash also offers original, handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom designs and specialty jewelry. For more information, log on to www.whiteflash.com or call 877.612.6770.