Who Won, and Why? Spin & Substance and the Use of Social Media in the November Election

Online, October 25, 2010 (Newswire.com) - Please add to your events/calendar listings
For more info, check: http://www.awcsb.org
Contact, Austin Cazort: [email protected]

The Association for Women in Communications Hosts Panel:

WHO WON, AND WHY?
SPIN & SUBSTANCE and the use of SOCIAL MEDIA
In the November Election

Five politically astute panelists, all highly experienced with social media, will debrief us the day after the November election, discussing:
o How was social media used to get out the vote? Was it effective?
o What were the lessons learned?
o Were women's issues on the table?
o Which candidates communicated their message points most effectively?
o Were there surprises in the election results?
o Which campaigns gathered the most attention and why?

HELENE SCHNEIDER, current Mayor of Santa Barbara, will provide a context for the panel and discuss her strategies for communicating with a variety of public groups, both through presentations and social media.
GIANA MAGNOLI and LARA COOPER are political journalists with www.Noozhawk.com, focusing on local issues including the controversial marijuana issue and the school board election.
MARY ROSE has a political consulting firm, Mary Rose & Associates, providing expertise in fundraising, direct mail voter contact, and strategic planning with experience in state, local and judicial campaigns. Mary Rose primarily serves Democratic candidates.
NELS HENDERSON, former aide to Mayor Marty Blum, has an MA in Organizational Management from Antioch University and is a Marketing Project Manager and web expert for Citrix Online. He is also an expert in how to use social media in business and the political sector.
JOE ARMENDARIZ is a Carpinteria City Council member and provides, through his company Armendariz Partners, public affairs support for local nonprofits, including the Santa Barbara County Taxpayers Association (SBCTA), Santa Barbara Technology and Industry Association (SBTIA), the Greater Santa Barbara Lodging and Restaurant Association, Fair Managed Care, and energy companies, including ExxonMobil and PXP.

Lois Phillips, PhD, will moderate the panel, and panelists will take questions from the audience as well.

Attendance is $10 for AWC members and $25 for guests; there will be refreshments and a no-host bar. Please email [email protected] in advance to RSVP. Complimentary press admission is available. Free to Event Sponsors and Corporate Partners.

The Association for Women in Communications is a national organization that represents women communications professionals from a wide variety of industries. For more information on the Santa Barbara chapter of AWC, visit www.awcsb.org.