Why Segment Your Online Lead Lists - by Communication Avenue

Online, July 23, 2013 (Newswire.com) - Segmenting lead lists into smaller niche groups is the best way to track, monitor and measure what products or services convert and make the most money for a business. For instance, an online ecommerce site that specialises in outdoor sporting equipment may have a list for camping/hiking enthusiasts, scuba diving/ocean adventurers and snowboarding/winter sports. Each list is then sent regular emails filled with content and special deals, and if tracked properly a business can gauge which segmented lead list generated the most opened emails, click-through to the website and even conversions for profit. That valuable data can then be used to determine the level of effort for future sales campaigns in each respective niche. This is only one example of why segmenting your online lead lists is important. For more ideas or strategies, contact Communication Avenue.

Stick To The Right Messaging In Your Segmented Lead Lists
There's nothing worse for an opted-in consumer to receive content and deals not related to what they requested, so be sure to stick to appropriate messaging. For instance, say you own a beauty supply store and have a newsletter sign up form, but on that form you ask the consumer what types of deals they would most want to receive. One person says 'hair products,' while another person says 'skin care.' Now, it is in the best interest of the business to only send content and deals specific to each person's preference. Otherwise, it could result in ignored messages, spam reporting or even unsubscribes. If you are unsure on how to market to your segmented lists, the contact Communication Avenue. Online marketing and lead generation professionals are on-hand to help