Wide Awake In Sunset Park

Online, March 11, 2013 (Newswire.com) - Over the past fifteen years, Brooklyn Industries has honed their instinct for finding undiscovered, available space in which they could either live, work, or create. Back in 1998, they established their first production space in the affordable and relatively undiscovered Williamsburg. In the winter of 2012 they retraced their steps to shoot a campaign at their former headquarters in Clinton Hill. For the Spring 2013 campaign, their search led them to the spacious warehouses by the harbor in Sunset Park, Brooklyn.

The photo campaign captures a landscape unfamiliar to most living in New York City - vast expanses of unoccupied potential, where the imagery and the colorful outfits were able to bring together the themes of the new line - awakening, rebirth, and the opportunity presented by new horizons. Originally, Sunset Park's location along the New York harbor presented a similar opportunity at the time - waterfront acreage to fulfill America's needs for wartime production and industrial manufacturing. After World War II, demand for heavy industry waned, and coupled with suburban flight, the neighborhood saw a huge decline in activity and value. Adding insult to injury, Robert Moses' newly constructed artery, The Gowanus Expressway made a deep incision into the neighborhood, creating a dividing line between its residents and the waterfront, creating a no man's land by the harbor.

With the rise in Brooklyn's popularity, and the difficulty of finding square footage to work in, Brooklyn Industries wanted to highlight this Brooklyn gem that has been neglected for so long, yet still maintains a great amount of potential. With a camera, creativity, and fresh outlook for the new season, much like the Williamsburg neighborhood the company helped grow 15 years ago, hopefully a new sense of place will develop in the once bustling community along the water.

Contact: Julie Thompson
Phone: 718-801-8900 x8606
email: [email protected]