Wine Industry Network Expands Social Media Marketing Services

Online, June 6, 2010 (Newswire.com) - Healdsburg, Calif., - The Wine Industry Network (WIN), the fastest growing and most cutting edge B2B marketplace and online resource for the wine industry today announced the expansion of their direct marketing services to include a more comprehensive social media marketing platform for industry buyers and suppliers.

Current economic conditions continue to challenge businesses of all sizes to look for new and innovative ways to reach potential customers. WIN is addressing this challenge by creating new sales channels for their supplier members with the launch of the WIN blog, a customized social networking platform that encourages dialog and provides relevant industry information, and by offering enhanced social media marketing services. These services extend the reach of their members, while providing them with a cost-effective addition to traditional marketing. WIN also leverages existing social media channels such as Facebook, Twitter, and LinkedIn, and is strategically building the wine industry's largest online business community, taking B2B marketing to a new level.

"Our primary objective is to help our members achieve the highest return on their marketing investment," said Elizabeth Slater, Executive Vice President/Founder of Wine Industry Network. "The expansion of our social media platform provides access to more customers for our members and optimizes the WIN online presence on their behalf".

"Social Marketing is rapidly changing the way brands communicate with their customers," said George Christie, President/Founder of Wine Industry Network. "Our innovative approach and new social marketing platform helps our supplier members engage in more direct and meaningful conversations, which in turn is reinforcing their brand equity, their relationships, and their revenues."