Winners of the Mobile Content Award 2010

Online, September 6, 2010 (Newswire.com) - The Mobile Content Awards 2010 was held on August 31 in the Coex Complex, Seoul. The award ceremony was co-hosted by the Ministry of Culture, Sports and Tourism (Minister Yu, In-Chon) and the Maeil Business Newspaper (President & CEO Chang, Dae-Hwan), and supervised by the Korea Creative Content Agency (President & CEO Lee, Jae-Woong).

Established five years ago, the Mobile Content Awards 2010 is the first of its kind in Korea that recognizes and awards excellence in mobile contents creation around the world.

A total of 189 mobile contents created by 110 companies from 15 nations were received for this year's competition. The judging committee selected 16 candidates as first finalists after a rigorous screening process and then chose five final winners in the second screening process

The final winners are listed in the table below:
Sector Nationality Company Contents
Awards Mobile game Korea GAMEVIL Baseball Superstars® 2010
Mobile entertainment Canada Big Blue Bubble Thumpies
Mobile infotainment Germany Smartrunner Smartrunner
Mobile social networking Japan ANDAMUL Be a King of Pirate
Special Award Mobile innovation Korea Greysox Drum Meister

GAMEVIL's Baseball Superstars® 2010, the final winner in the mobile game sector, is the company's flagship game application that was by far the most downloaded baseball game in Apple's App Store and Google's Android Market. The game features excellent graphic, smart characters and east-to-use controls, attracting players to engage in a virtual baseball game.

Thumpies, Big Blue Bubble's rhythm game application that gained a great popularity in North America, was selected as the final winner in the mobile entertainment sector for its monstrous 3D characters and multiple touch functions.

Meanwhile, Smartrunner, the namesake of its creator and the winner in the mobile "infotainment" sector, is a new geotracking application. It informs its user about his/her time, tracks and calories burnt when the user runs, walks, or rides.

ANDAMUL's Be a King Pirate, the final winner in the mobile social networking sector, is a social networking game (SNG) provided by Japan's largest mobile social networking company. It is a role-playing game in the background of the medieval Europe.

Selected as the finalist in the mobile innovation sector, Greysox's Drum Meister is a new iPhone application that features realistic drum sounds. The game sets itself from other musical applications as its ten-drum kits allow a user to try various combinations and listen to his/her own play.

In addition to the sectors mentioned above, the Mobile Content Awards 2010 newly established the "App Idea Sector" this year in order to reflect ever-changing trends in the smart phone application market. In this sector, 73 smart phone application ideas were submitted and three were finally selected as final winners listed below.

Sector Award Name of ideas Winner Remark
App Ideas Gold The Box Kim, Gyong-Jo; Park, Jong-Jin (Synchro Team) Treasure-hunt game application based on GPS and AR (augmented reality)
Silver How 2
- location-based tour information SNS Cho, Yong-Chul
(Sungkyunkwan University /President & CEO, Mentolog) Overseas tour guide application using location-based SNS technology
Bronze Catching up with a Passionate Mom Lee, Sun-Hee Application that allows parents to locate their children real time

The winners were awarded with gold, silver and bronze trophies, prize money, and financial supports to promote and market their ideas to overseas mobile content providers.