Women Focused Group Buying Site HoneyandGinger.com.au Launched

Online, May 4, 2011 (Newswire.com) - HoneyandGinger.com.au is a collective buying website that goes beyond Groupon.com and others like it - Honey and Ginger's difference is that the site offers deals targeted specifically at women, namely women in Sydney's Eastern Suburbs.

The home page of the group buying site promises high quality deals women would want to see, from businesses they believe in.

Collective or group buying provides the opportunity to purchase goods and services at a discounted rate through group purchases. This concept leverages social media to provide instant community awareness for a product or service.

"HoneyandGinger.com.au follows a community model instead of a city based one and is based on personal recommendation," director Jenn Miller said.

The HoneyandGinger.com.au motto is "Sweet local deals", and Ms Miller plans to find those deals in every community the site operates, starting with Sydney's Eastern Suburbs.

"Our vision is that every digitally enabled woman within the community in which we live becomes a member of our site, and that every sweet product or service in our community benefits beyond expectation from the promotion of their business on HoneyandGinger.com.au."

Ms Miller developed two avatars representing the women who would use Honeyandginger.com.au. Honey represents the 30-45-year-old career woman who juggles family and a career and Ginger is the single 25-35 year old who is living life to the full.

HoneyandGinger.com.au membership is free.

To sign up or for more information visit www.honeyandginger.com.au