WOODLAND And UNICEF Partner For WASH Initiative

Online, June 19, 2013 (Newswire.com) - To increase its contribution to provide quality drinking water, sanitation as well as hygiene the company has embarked upon a novel plan. A part of the proceeds generated from sale of these T-shirts would be used for promoting use of clean and safe drinking water in remote villages throughout India. The limited edition collection t-shirts will be available in two designs, priced @ Rs. 1095/- and Rs. 1195/ each having a limited run of one month only.

Mr. Harkirat Singh, Managing Director, Woodland said " Every day, people around the world spend 200 million hours collecting water-usually women and girls walking with heavy loads. With the launch of these t-shirts we want to do our bit towards this section of the society that is deprived of the most basic necessity of life."

He further said that the company hopes customers would embrace the new venture wholeheartedly and give it an enthusiastic response.

The objective of launching these t-shirts is also to educate the masses about the project and engage them in this ongoing process.

About Proplanet
Proplanet is a community committed to make our home, our planet and a better place to live in. Woodland use environment-friendly materials like organic cotton for their products, and use recycled paper for the packaging of our products. Woodland has always tried to make products and with processes that cause minimal harm to the environment. Under Proplanet, Woodland has been partnering with like-minded people and organizations supported their sustainability campaigns. Besides this, Woodland has always looked to partner with entities that environmentally committed, eliminate toxic and hazardous substances from products, minimize resource wastage, disclose their environmental footprint, and take responsibility for proper waste management. Woodland, a highly active brand in the social media has always initiated discussions, comments, blogs, videos and podcasts to get the world connected, evolved & involved!

About Woodland
Founded in Quebec, Canada, over twenty five years ago, Woodland has grown to be recognized internationally as one of the world's leading manufacturers of extreme weather outdoor gear and outer wear. With presence in more than 40 countries globally, Woodland offers an extensive line of footwear, performance apparel and outdoor gear. Combining activity-focused designs with the highest performing materials we can develop, constructed in the most innovative and effective manner possible, creates the brand advantage. This perfect synergy of design, materials and construction is the target Woodland strives for in every product.