Work4 Announces the Launch of Its Referral Platform 'W4 Ambassadors'

San Francisco, United States, December 7, 2017 (Newswire.com) - ​​​​With "W4 Ambassadors", a new platform dedicated to your company's ‘Ambassadors’, Work4, the global leader in social recruiting, allows organizations to boost their recruiting programs by encouraging each employee to share job opportunities and HR content directly on their personal social networks. Objective: to easily and automatically attract new talent and to increase your employer brand and social presence.  

While a lot of organizations already have adopted referral programs, they’re still underperforming due to the lack of a dedicated solution that allows each employee to easily share HR content (job offers, employer branding content, etc.) on their own social networks (Facebook, LinkedIn, and Twitter).

"With W4 Ambassadors, employees have the ability to decide which content will be shared on which social networks. We know that on average, each social user has 800 contacts spread across the 3 biggest social channels. It has already proven itself with companies like Manpower who have received more than 33,000 additional impressions on their job requisitions since implementing the tool."

Etienne Dargnies, Chief Executive Officer

Studies have revealed that integrating a referral program is the most efficient recruiting source, with an astonishing hire rate of 20% for recommended candidates. In addition, it provides a higher retention rate since co-opted employees statistically stay twice as long as employees recruited via job boards or unsolicited/spontaneous applications.

W4 Ambassadors: How Does It Work?
Work4’s new feature is based on their unique technology, and designed to meet one specific objective: to bring to companies candidates they won’t find elsewhere by taking advantage of an exclusive pool of talent on Facebook and social media.

By connecting the W4 Ambassadors platform to their Applicant Tracking System and pushing their highly valuable HR content through it, organizations can give their employees the ability to share company content with minimal effort. Once W4 Ambassadors is implemented, HR teams encourage their employees to go through a one-time setup process in which they pick the content and jobs to share, and choose the relevant audiences to share to on their social networks.
When someone in an employee’s network clicks on a job offer, they are automatically redirected to the company’s ATS to apply. In addition to receiving and processing the application as usual, the recruitment team will also receive information about the origin of the lead. When a user clicks on the employer branding content, they are automatically redirected to the link associated with particular content.
Work4 is the only provider currently offering an integration between Facebook and a company’s ATS, giving companies a leg up in the e-recruitment game. Content shared by employees via W4 Ambassadors has a return rate 8 times higher* than content shared generically on the company page.

Etienne Dargnies, CEO of Work4 states: “With W4 Ambassadors, employees have the ability to decide which content will be shared on which social networks. We know that on average, each social user has nearly 800 contacts spread across the three biggest social channels. We can measure the added value in it’s entirety that this platform brings.  It has already proven itself with companies like Manpower who have received more than 33,000 additional impressions on their job requisitions since implementing W4 Ambassadors.
To conclude: “This new solution is the latest addition in our total social suite of offerings (W4 Mobility, W4 App, W4 Pipeline, W4 Ads, W4 Ambassadors). It serves as a reinforcement to our commitment of bringing our clients and partners candidates they currently don’t have access to.”

About Work4
Global leader in social recruiting, Work4 provides thousands of organizations the ability to attract and recruit their future talent on Facebook. Work4 solutions allow companies to take advantage of the world’s largest pool of talent (2 billions users in 2017) to promote their job opportunities and efficiently target qualified candidates where they spend the majority of their online time.  
Frontrunner in social recruiting since 2010, Work4 is the global leader in this space and is supported by international fund investments from Matrix Partners and Serena Capital. The company has global offices in France, Paris, and in the San Francisco, CA

*https://marketingland.com/study-mobile-makes-6-51-retargeted-news-feed-ads-yet-drives-8-25-clicks-93283
**https://www.blogdumoderateur.com/chiffres-reseaux-sociaux/

Source: Work4