World-Class Eternitymark® Diamonds from Amoro.com Give Consumers the Best Value for Their Money

Online, November 29, 2012 (Newswire.com) - Amoro.com, a web-based retailer of tax-free, duty-free three stone engagement rings and other fine jewelry, now offers world-class Eternitymark® diamonds as a more affordable alternative to similar gemstones sold by other dealers.

Comparable in all respects to the Forevermark® product line from De Beers, Eternitymark® diamonds are held to the highest standards and strict quality specifications. In addition to being responsibly sourced from mines adhering to the UN-mandated Kimberly Process, these diamonds are monitored at every stage to ensure that social, environmental, and ethical integrity is always maintained.

Diamonds that initially meet or exceed rigorous benchmarks for quality, color, and carat are then sent to some of the most skilled diamantaires in the world for cutting and polishing. Only when a finished stone achieves "ideal cut" status is it certified by an independent gemological laboratory, inscribed as Eternitymark® and given a unique identification number.

"The true beauty of an Eternitymark® diamond stems from its rarity," explains Amoro founder and CEO Steve Crane. "Less than one percent of the world's diamonds meet the standards required to bear the exclusive Eternitymark® logo, which is a fact that really resonates with customers wishing to express the 'love is endless' sentiment via our exquisite diamond rings."

But rarity is not the only factor driving sales of the Eternitymark® brand; price also plays a major role in purchasing decisions. "Our efficient business model and tax-free, duty-free sales policy allow us to offer Eternitymark® diamonds at prices our competitors can't match," continues Crane. "Today's consumers are adept at comparison shopping and they inevitably demand the best value for their money. Once they understand that Eternitymark® and Forevermark® are virtually the same in every category except price, comparable Forevermark® jewelry can be priced up to 50% higher than Eternitymark®, they end up choosing Eternitymark® from Amoro," he says.

For further details regarding the characteristics of Eternitymark® diamonds or to examine Amoro's entire lineup of products and buying options, please visit www.amoro.com today.

Characteristics of EternityMark diamondsAbout Amoro.com:

Amoro provides fabulously affordable fine jewelry in precious metals and a variety of gemstones including the Amoro Eternity Cut Diamond®. Founded in the Caribbean by jewelry visionary Stephen Crane, Amoro derived its name from a combination of the Latin words for Love and Gold. Representing the world's most romantic jewelry, each creation is intricately designed to uphold Amoro's tradition of fine craftsmanship ensuring that every item becomes a romantic celebration worthy of the Amoro name. For more information on the Quality, Service and Vision of Amoro and to view the complete offering of romantic jewelry, visit www.Amoro.com.