World Food Awards Reveals 2010 Nominees

Online, September 17, 2010 (Newswire.com) - This year Madonna and Gwyneth Paltrow's favourite Vita Coco coconut water is among the list of nominees, as well as the widely acclaimed Japanese eatery Zuma for Restaurant of the Year; Walkers Sensations 'Let Flavour Unfold' for Best Marketing Campaign; Tesco for Best National Retailer and Dragon's Den entrepreneur Levi Roots Reggae Reggae Chilled Caribbean Ready Meals in a double nomination.

The full list of nominees is:

ASDA Best New Product
• Samai Plaintain Chips
• Vita Coco
• Levi Roots Reggae Reggae Chilled Caribbean Ready Meals

Best Packaging
• Devnaa LLP - Indian Sweets | Indian Inspired Chocolate | Cakes & Desserts
• World Foods Frozen & Chilled - Cofresh Finger Food Line
• Levi Roots Reggae Reggae Chilled Caribbean Ready Meals

Best Marketing Campaign
• Elephant Chakki Gold Atta '45 Years of Tradition Enjoyed Daily'
• Patak's 'Why Britain Loves Curry'
• Walkers Sensations 'Let Flavour Unfold'

Shazans Best Wholesaler
• Beveylnn
• East End Foods
• TRS

Best Catering Supplier
• Euro Foods Group
• Gandhi Oriental
• JJ Food Service

Restaurant of the Year
• Umu
• Chef Colin Brown
• Zuma

Rajah Best Independent Retailer
• Loon Fung
• Quality Foods
• Turkish Food Centres

Humza Best National Retailer
• ASDA
• Sainsbury's
• Tesco

Entrepreneur of the Year
• Shahid Sheikh, Managing Director of Clifton Packaging
• Wade Lyn, Managing Director of Cleone Foods Ltd
• Fukhera Khalid, Managing Director of Elbrook & CHAK89

Patak's Lifetime Achievement - to be announced on the evening

Currently busy deliberating the winners, this year's high-profile judging panel comprise of celebrity chefs Anjum Anand and Ravinder Bhogal; Simon Numphud, Head of AA Services; Tony Matharu, Managing Director of Grange Hotels; Bob Fox, Managing Director of Nationwide Caterers Association; Humayun Hussain, Editor of Tandoori Magazine; David Jago of Mintel; Adam Leyland, Editor of The Grocer and Sheel Gill of KPMG.

The World Food Awards 2010 is being supported by Sony Entertainment Television (SET) Asia. Neeraj Arora, Executive Vice President & Head of International Business, Sony Entertainment Network said:

"World food is more popular now than ever before and with the tremendous success of last years awards we are incredibly excited about making this year's event even bigger and better.

"With a big name line up of nominees like Walkers, Pataks, Zuma, Vita Coco and Levi Roots, we hope to drive world food further into the mainstream and celebrate the people who have worked so hard to help it evolve into a thriving and compelling industry."

The World Food Awards 2010 will be broadcast on SET Asia in over 100 countries to an audience of millions. Sponsors include ASDA, HSBC, Shazans, Humza, Patak's, Rajah and Rational FX.